--- title: "Outlook vs Zoho Mail: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Outlook or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/outlook-vs-zoho-mail" publisher: "Brandwave" --- # Outlook vs Zoho Mail: Which is more popular by branded search in New Zealand? Which is more popular in search, Outlook or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outlook and Zoho Mail - **Competitive set**: Email providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Outlook Share of Search**: 14.6% - **Zoho Mail Share of Search**: 0.17% ## Which is more popular in search, Outlook or Zoho Mail? - In August 2026, Outlook had more branded searches than Zoho Mail among email providers in New Zealand. Outlook was estimated to have 316K branded searches compared to Zoho Mail’s 3.8K, and held a 14.6% Share of Search versus Zoho Mail’s 0.17%. - Outlook was ahead of Zoho Mail in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand moved from 19.6% to 14.6%, and its estimated monthly branded searches moved from 455K to 316K. - Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among email providers in New Zealand moved from 0.2% to 0.17%, and its estimated monthly branded searches moved from 4.6K to 3.8K. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%. - Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026. ## Month by month | Month | Outlook estimated searches | Outlook Share of Search | Outlook rank | Zoho Mail estimated searches | Zoho Mail Share of Search | Zoho Mail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 455K | 19.6% | 2 | 4.6K | 0.2% | 5 | | Nov 2025 | 454K | 19.7% | 2 | 3.8K | 0.16% | 5 | | Dec 2025 | 417K | 23.8% | 2 | 3.1K | 0.17% | 5 | | Jan 2026 | 419K | 21.1% | 2 | 3.1K | 0.15% | 5 | | Feb 2026 | 378K | 17% | 2 | 3.1K | 0.14% | 5 | | Mar 2026 | 462K | 16.9% | 2 | 3.8K | 0.14% | 5 | | Apr 2026 | 379K | 19.5% | 2 | 3.8K | 0.2% | 5 | | May 2026 | 385K | 17.2% | 2 | 3.8K | 0.17% | 5 | | Jun 2026 | 362K | 16.3% | 2 | 3.8K | 0.17% | 5 | | Jul 2026 | 317K | 16.9% | 2 | 3.9K | 0.2% | 5 | | Aug 2026 | 316K | 14.6% | 2 | 3.8K | 0.17% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Outlook’s and Zoho Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outlook**: Measured on the search terms “hotmail”, “hotmail c”, “hotmail email”, “hotmail inbox”, “hotmail live outlook”, “hotmail mail”, “hotmail outlook com”, “hotmail to outlook”, “ms outlook mail”, “outlook com email”, “outlook com hotmail”, “outlook email”, “outlook mail online”, “recalling an email in outlook”, “sing in hotmail com” and “www hotmail c”, summed into one figure. - **Zoho Mail**: Measured on the search terms “zoho mail”, “zoho mail admin”, “zoho mail cost”, “zoho mail free”, “zoho mail free email”, “zoho mail online” and “zohomail”, summed into one figure. - [Outlook profile](/demand/nz/brands/outlook) - [Zoho Mail profile](/demand/nz/brands/zoho-mail) - [All email providers in New Zealand](/demand/nz/categories/nz-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Outlook or Zoho Mail? In August 2026, Outlook had more branded searches than Zoho Mail among email providers in New Zealand. Outlook was estimated to have 316K branded searches compared to Zoho Mail’s 3.8K, and held a 14.6% Share of Search versus Zoho Mail’s 0.17%. ## Cite this page Brandwave. "Outlook vs Zoho Mail: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/outlook-vs-zoho-mail This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/outlook-vs-zoho-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.