--- title: "Outlet City vs Westfield Queensgate: Which is more popular in New Zealand?" description: "Is Outlet City or Westfield Queensgate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/outlet-city-vs-westfield-queensgate" publisher: "Brandwave" --- # Outlet City vs Westfield Queensgate: Which is more popular in New Zealand? Is Outlet City or Westfield Queensgate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outlet City and Westfield Queensgate - **Competitive set**: Wellington region shopping centres - **Market**: New Zealand - **Month measured**: Oct 2026 - **Outlet City Share of Search**: 15.9% - **Westfield Queensgate Share of Search**: 5.3% ## Is Outlet City or Westfield Queensgate more popular in search? - In October 2026, Outlet City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while Westfield Queensgate had 3,620. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and Westfield Queensgate accounted for 5.3%. - Outlet City was ahead of Westfield Queensgate in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand moved from 13.3% to 15.9%, and its estimated monthly branded searches moved from 9.4K to 10.9K. - Across the 12 months ending October 2026, Westfield Queensgate’s share of searches among wellington region shopping centres in New Zealand moved from 6.2% to 5.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top wellington region shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Westfield Queensgate did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Queensgate Shopping Centre | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | North City | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Outlet City | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Coastlands | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Old Bank Arcade | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Johnsonville Shopping Centre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Westfield Queensgate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Outlet City, 4. Coastlands - Asked ChatGPT "What are the best shopping centres in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Coastlands, 4. Outlet City, 5. Old Bank Arcade - Asked ChatGPT "What's the best shopping centre in Wellington Region, New Zealand for clothes and gifts?": 1. Queensgate Shopping Centre, 2. Old Bank Arcade - Searched Google, AI Overview "clothes shopping wellington": 1. Outlet City Not named in any answer: Johnsonville Shopping Centre and Westfield Queensgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region shopping centres in October 2026? - In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches. - In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches. ## How has branded search for Outlet City and Westfield Queensgate changed in New Zealand over the last 12 months? | Month | Outlet City estimated searches | Outlet City Share of Search | Outlet City rank | Westfield Queensgate estimated searches | Westfield Queensgate Share of Search | Westfield Queensgate rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.4K | 13.3% | 3 | 4.4K | 6.2% | 6 | | Dec 2025 | 13.7K | 12.2% | 3 | 9.9K | 8.8% | 4 | | Jan 2026 | 9.4K | 12.8% | 3 | 4.4K | 6% | 7 | | Feb 2026 | 7.5K | 11.3% | 3 | 2.9K | 4.4% | 7 | | Mar 2026 | 7.5K | 11.4% | 3 | 2.9K | 4.5% | 7 | | Apr 2026 | 9.4K | 12.3% | 3 | 5.4K | 7.1% | 6 | | May 2026 | 9.1K | 13.5% | 3 | 3.6K | 5.4% | 6 | | Jun 2026 | 7.3K | 11.4% | 3 | 3.6K | 5.6% | 6 | | Jul 2026 | 9.1K | 12% | 3 | 3.6K | 4.8% | 7 | | Aug 2026 | 7.3K | 11.6% | 3 | 2.9K | 4.6% | 7 | | Sep 2026 | 7.5K | 11.5% | 3 | 2.9K | 4.5% | 7 | | Oct 2026 | 10.9K | 15.9% | 2 | 3.6K | 5.3% | 6 | ## How are Outlet City’s and Westfield Queensgate’s branded searches counted? Brandwave collects information about searches that people make online using Outlet City’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outlet City**: Measured on the search terms “outlet city” and “outlet city wellington”, summed into one figure. - **Westfield Queensgate**: Measured on the search terms “queensgate mall”, “westfield queensgate mall” and “westfield queensgate shops”, summed into one figure. - [Outlet City profile](/demand/nz/brands/outlet-city) - [Westfield Queensgate profile](/demand/nz/brands/westfield-queensgate) - [All wellington region shopping centres in New Zealand](/demand/nz/locations/wellington-region/shopping-centres): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outlet City or Westfield Queensgate more popular in search? In October 2026, Outlet City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while Westfield Queensgate had 3,620. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and Westfield Queensgate accounted for 5.3%. ## Cite this page Brandwave. "Outlet City vs Westfield Queensgate: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/outlet-city-vs-westfield-queensgate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/outlet-city-vs-westfield-queensgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.