--- title: "Outlet City vs Queensgate Shopping Centre: Which is more popular in New Zealand?" description: "Is Outlet City or Queensgate Shopping Centre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/outlet-city-vs-queensgate-shopping-centre" publisher: "Brandwave" --- # Outlet City vs Queensgate Shopping Centre: Which is more popular in New Zealand? Is Outlet City or Queensgate Shopping Centre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outlet City and Queensgate Shopping Centre - **Competitive set**: Wellington region shopping centres - **Market**: New Zealand - **Month measured**: Oct 2026 - **Outlet City Share of Search**: 15.9% - **Queensgate Shopping Centre Share of Search**: 48.2% ## Is Outlet City or Queensgate Shopping Centre more popular in search? - In October 2026, Queensgate Shopping Centre had more branded searches than Outlet City among wellington region shopping centres in New Zealand. Queensgate Shopping Centre had about 33,100 branded searches, while Outlet City had 10,900. Queensgate Shopping Centre made up 48.2% of all wellington region shopping centre searches we track, and Outlet City accounted for 15.9%. - Queensgate Shopping Centre was ahead of Outlet City in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand moved from 13.3% to 15.9%, and its estimated monthly branded searches moved from 9.4K to 10.9K. - Across the 12 months ending October 2026, Queensgate Shopping Centre’s share of searches among wellington region shopping centres in New Zealand moved from 46.9% to 48.2%, and its estimated monthly branded searches held steady at 33.1K. ## Top wellington region shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Queensgate Shopping Centre was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Queensgate Shopping Centre was listed before Outlet City in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Queensgate Shopping Centre | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | North City | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Outlet City | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Coastlands | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Old Bank Arcade | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Johnsonville Shopping Centre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Westfield Queensgate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Outlet City, 4. Coastlands - Asked ChatGPT "What are the best shopping centres in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Coastlands, 4. Outlet City, 5. Old Bank Arcade - Asked ChatGPT "What's the best shopping centre in Wellington Region, New Zealand for clothes and gifts?": 1. Queensgate Shopping Centre, 2. Old Bank Arcade - Searched Google, AI Overview "clothes shopping wellington": 1. Outlet City Not named in any answer: Johnsonville Shopping Centre and Westfield Queensgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region shopping centres in October 2026? - In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches. - In October 2026, Queensgate Shopping Centre lost share of searches among wellington region shopping centres in New Zealand, from 51.1% to 48.2%. ## How has branded search for Outlet City and Queensgate Shopping Centre changed in New Zealand over the last 12 months? | Month | Outlet City estimated searches | Outlet City Share of Search | Outlet City rank | Queensgate Shopping Centre estimated searches | Queensgate Shopping Centre Share of Search | Queensgate Shopping Centre rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.4K | 13.3% | 3 | 33.1K | 46.9% | 1 | | Dec 2025 | 13.7K | 12.2% | 3 | 49.6K | 44.1% | 1 | | Jan 2026 | 9.4K | 12.8% | 3 | 33.1K | 45.3% | 1 | | Feb 2026 | 7.5K | 11.3% | 3 | 33.1K | 50% | 1 | | Mar 2026 | 7.5K | 11.4% | 3 | 33.1K | 50.7% | 1 | | Apr 2026 | 9.4K | 12.3% | 3 | 33.1K | 43.3% | 1 | | May 2026 | 9.1K | 13.5% | 3 | 33.1K | 49% | 1 | | Jun 2026 | 7.3K | 11.4% | 3 | 33.1K | 51.5% | 1 | | Jul 2026 | 9.1K | 12% | 3 | 40.5K | 53.4% | 1 | | Aug 2026 | 7.3K | 11.6% | 3 | 33.1K | 52.5% | 1 | | Sep 2026 | 7.5K | 11.5% | 3 | 33.1K | 51.1% | 1 | | Oct 2026 | 10.9K | 15.9% | 2 | 33.1K | 48.2% | 1 | ## How are Outlet City’s and Queensgate Shopping Centre’s branded searches counted? Brandwave collects information about searches that people make online using Outlet City’s and Queensgate Shopping Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outlet City**: Measured on the search terms “outlet city” and “outlet city wellington”, summed into one figure. - **Queensgate Shopping Centre**: Measured on the search terms “queensgate shopping centre” and “queensgate shopping centre wellington”, summed into one figure. - [Outlet City profile](/demand/nz/brands/outlet-city) - [Queensgate Shopping Centre profile](/demand/nz/brands/queensgate-shopping-centre) - [All wellington region shopping centres in New Zealand](/demand/nz/locations/wellington-region/shopping-centres): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outlet City or Queensgate Shopping Centre more popular in search? In October 2026, Queensgate Shopping Centre had more branded searches than Outlet City among wellington region shopping centres in New Zealand. Queensgate Shopping Centre had about 33,100 branded searches, while Outlet City had 10,900. Queensgate Shopping Centre made up 48.2% of all wellington region shopping centre searches we track, and Outlet City accounted for 15.9%. ## Cite this page Brandwave. "Outlet City vs Queensgate Shopping Centre: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/outlet-city-vs-queensgate-shopping-centre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/outlet-city-vs-queensgate-shopping-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.