---
title: "Oticon vs Widex: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oticon or Widex? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oticon-vs-widex"
publisher: "Brandwave"
---

# Oticon vs Widex: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oticon or Widex? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oticon and Widex
- **Competitive set**: Hearing aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oticon Share of Search**: 15.3%
- **Widex Share of Search**: 5.8%

## Which is more popular in search, Oticon or Widex?

- In August 2026, Oticon had more branded searches than Widex among hearing aid brands in New Zealand. Oticon was estimated to have 470 branded searches compared to Widex’s 180, and held a 15.3% Share of Search versus Widex’s 5.8%.
- Oticon was ahead of Widex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand moved from 16% to 15.3%, and its estimated monthly branded searches moved from 540 to 470.
- Across the 11 months ending August 2026, Widex’s estimated Share of Search among hearing aid brands in New Zealand moved from 4.4% to 5.8%, and its estimated monthly branded searches moved from 150 to 180.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
- Estimated monthly branded searches for Widex in New Zealand rose 20% over 11 measured months, from 150 to 180 in August 2026.

## Month by month

| Month | Oticon estimated searches | Oticon Share of Search | Oticon rank | Widex estimated searches | Widex Share of Search | Widex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 540 | 16% | 3 | 150 | 4.4% | 5 |
| Nov 2025 | 530 | 18.5% | 3 | 160 | 5.6% | 5 |
| Dec 2025 | 490 | 18.1% | 3 | 150 | 5.5% | 5 |
| Jan 2026 | 460 | 16% | 3 | 180 | 6.3% | 4 |
| Feb 2026 | 530 | 16.4% | 3 | 190 | 5.9% | 5 |
| Mar 2026 | 560 | 15.9% | 3 | 300 | 8.5% | 4 |
| Apr 2026 | 600 | 20.2% | 2 | 190 | 6.4% | 5 |
| May 2026 | 650 | 17.9% | 2 | 180 | 5% | 5 |
| Jun 2026 | 440 | 15% | 3 | 220 | 7.5% | 4 |
| Jul 2026 | 560 | 19.6% | 2 | 170 | 5.9% | 5 |
| Aug 2026 | 470 | 15.3% | 3 | 180 | 5.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oticon’s and Widex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oticon**: Measured on the search terms “oticon”, “oticon co nz” and “oticon hearing aid”, summed into one figure.
- **Widex**: Measured on the search terms “widex”, “widex ear aid”, “widex near me” and “widex new zealand”, summed into one figure.

- [Oticon profile](/demand/nz/brands/oticon)
- [Widex profile](/demand/nz/brands/widex)
- [All hearing aid brands in New Zealand](/demand/nz/categories/nz-hearing-aid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oticon or Widex?

In August 2026, Oticon had more branded searches than Widex among hearing aid brands in New Zealand. Oticon was estimated to have 470 branded searches compared to Widex’s 180, and held a 15.3% Share of Search versus Widex’s 5.8%.

## Cite this page

Brandwave. "Oticon vs Widex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oticon-vs-widex

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oticon-vs-widex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.