---
title: "Oticon vs ReSound: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oticon or ReSound? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oticon-vs-resound"
publisher: "Brandwave"
---

# Oticon vs ReSound: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oticon or ReSound? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oticon and ReSound
- **Competitive set**: Hearing aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oticon Share of Search**: 15.3%
- **ReSound Share of Search**: 16.6%

## Which is more popular in search, Oticon or ReSound?

- In August 2026, ReSound had more branded searches than Oticon among hearing aid brands in New Zealand. ReSound was estimated to have 510 branded searches compared to Oticon’s 470, and held a 16.6% Share of Search versus Oticon’s 15.3%.
- The lead changed hands 4 times in the 11 months ending August 2026: Oticon took it in April 2026, ReSound took it in June 2026, Oticon took it in July 2026, ReSound took it in August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand moved from 16% to 15.3%, and its estimated monthly branded searches moved from 540 to 470.
- Across the 11 months ending August 2026, ReSound’s estimated Share of Search among hearing aid brands in New Zealand moved from 17.5% to 16.6%, and its estimated monthly branded searches moved from 590 to 510.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
- In August 2026, ReSound lost estimated Share of Search among hearing aid brands in New Zealand, from 18.2% to 16.6%.

## Month by month

| Month | Oticon estimated searches | Oticon Share of Search | Oticon rank | ReSound estimated searches | ReSound Share of Search | ReSound rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 540 | 16% | 3 | 590 | 17.5% | 2 |
| Nov 2025 | 530 | 18.5% | 3 | 580 | 20.3% | 2 |
| Dec 2025 | 490 | 18.1% | 3 | 540 | 19.9% | 2 |
| Jan 2026 | 460 | 16% | 3 | 580 | 20.1% | 2 |
| Feb 2026 | 530 | 16.4% | 3 | 610 | 18.8% | 2 |
| Mar 2026 | 560 | 15.9% | 3 | 640 | 18.1% | 2 |
| Apr 2026 | 600 | 20.2% | 2 | 520 | 17.5% | 3 |
| May 2026 | 650 | 17.9% | 2 | 610 | 16.8% | 3 |
| Jun 2026 | 440 | 15% | 3 | 570 | 19.5% | 2 |
| Jul 2026 | 560 | 19.6% | 2 | 520 | 18.2% | 3 |
| Aug 2026 | 470 | 15.3% | 3 | 510 | 16.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oticon’s and ReSound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oticon**: Measured on the search terms “oticon”, “oticon co nz” and “oticon hearing aid”, summed into one figure.
- **ReSound**: Measured on the search terms “resound”, “resound com”, “resound compatible phones”, “resound hearing aid” and “resound near me”, summed into one figure.

- [Oticon profile](/demand/nz/brands/oticon)
- [ReSound profile](/demand/nz/brands/resound)
- [All hearing aid brands in New Zealand](/demand/nz/categories/nz-hearing-aid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oticon or ReSound?

In August 2026, ReSound had more branded searches than Oticon among hearing aid brands in New Zealand. ReSound was estimated to have 510 branded searches compared to Oticon’s 470, and held a 16.6% Share of Search versus Oticon’s 15.3%.

## Cite this page

Brandwave. "Oticon vs ReSound: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oticon-vs-resound

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oticon-vs-resound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.