---
title: "Oticon vs Phonak: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oticon or Phonak? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oticon-vs-phonak"
publisher: "Brandwave"
---

# Oticon vs Phonak: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oticon or Phonak? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oticon and Phonak
- **Competitive set**: Hearing aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oticon Share of Search**: 15.3%
- **Phonak Share of Search**: 55.5%

## Which is more popular in search, Oticon or Phonak?

- In August 2026, Phonak had more branded searches than Oticon among hearing aid brands in New Zealand. Phonak was estimated to have 1.7K branded searches compared to Oticon’s 470, and held a 55.5% Share of Search versus Oticon’s 15.3%.
- Phonak was ahead of Oticon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand moved from 16% to 15.3%, and its estimated monthly branded searches moved from 540 to 470.
- Across the 11 months ending August 2026, Phonak’s estimated Share of Search among hearing aid brands in New Zealand moved from 55.9% to 55.5%, and its estimated monthly branded searches moved from 1.9K to 1.7K.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.
- In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.

## Month by month

| Month | Oticon estimated searches | Oticon Share of Search | Oticon rank | Phonak estimated searches | Phonak Share of Search | Phonak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 540 | 16% | 3 | 1.9K | 55.9% | 1 |
| Nov 2025 | 530 | 18.5% | 3 | 1.4K | 49.7% | 1 |
| Dec 2025 | 490 | 18.1% | 3 | 1.4K | 50.2% | 1 |
| Jan 2026 | 460 | 16% | 3 | 1.5K | 51.7% | 1 |
| Feb 2026 | 530 | 16.4% | 3 | 1.6K | 50.9% | 1 |
| Mar 2026 | 560 | 15.9% | 3 | 1.8K | 50.1% | 1 |
| Apr 2026 | 600 | 20.2% | 2 | 1.4K | 48.8% | 1 |
| May 2026 | 650 | 17.9% | 2 | 1.8K | 49.6% | 1 |
| Jun 2026 | 440 | 15% | 3 | 1.5K | 50.9% | 1 |
| Jul 2026 | 560 | 19.6% | 2 | 1.4K | 49% | 1 |
| Aug 2026 | 470 | 15.3% | 3 | 1.7K | 55.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oticon’s and Phonak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oticon**: Measured on the search terms “oticon”, “oticon co nz” and “oticon hearing aid”, summed into one figure.
- **Phonak**: Measured on the search terms “phonak”, “phonak hearing aid”, “phonak hearing aid price”, “phonak near me”, “phonak new zealand”, “phonak tv connector for hearing aids” and “sonova phonak”, summed into one figure.

- [Oticon profile](/demand/nz/brands/oticon)
- [Phonak profile](/demand/nz/brands/phonak)
- [All hearing aid brands in New Zealand](/demand/nz/categories/nz-hearing-aid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oticon or Phonak?

In August 2026, Phonak had more branded searches than Oticon among hearing aid brands in New Zealand. Phonak was estimated to have 1.7K branded searches compared to Oticon’s 470, and held a 55.5% Share of Search versus Oticon’s 15.3%.

## Cite this page

Brandwave. "Oticon vs Phonak: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oticon-vs-phonak

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oticon-vs-phonak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.