--- title: "Otago Museum vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Otago Museum or Toitū Otago Settlers Museum? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/otago-museum-vs-toitu-otago-settlers-museum" publisher: "Brandwave" --- # Otago Museum vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand? Which is more popular in search, Otago Museum or Toitū Otago Settlers Museum? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otago Museum and Toitū Otago Settlers Museum - **Competitive set**: Museums - **Market**: New Zealand - **Month measured**: Aug 2026 - **Otago Museum Share of Search**: 4.5% - **Toitū Otago Settlers Museum Share of Search**: 3.1% ## Which is more popular in search, Otago Museum or Toitū Otago Settlers Museum? - In August 2026, Otago Museum had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Otago Museum was estimated to have 8.4K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 4.5% Share of Search versus Toitū Otago Settlers Museum’s 3.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Toitū Otago Settlers Museum took it in November 2025, Otago Museum took it in December 2025. - Across the 11 months ending August 2026, Otago Museum’s estimated Share of Search among museums in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 9.7K to 8.4K. - Across the 11 months ending August 2026, Toitū Otago Settlers Museum’s estimated Share of Search among museums in New Zealand moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 8K to 5.7K. ## How did search popularity change for New Zealand museums in August 2026? - Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026. - Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026. ## Month by month | Month | Otago Museum estimated searches | Otago Museum Share of Search | Otago Museum rank | Toitū Otago Settlers Museum estimated searches | Toitū Otago Settlers Museum Share of Search | Toitū Otago Settlers Museum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 4.5% | 5 | 8K | 3.7% | 6 | | Nov 2025 | 9.2K | 4.3% | 6 | 9.4K | 4.4% | 5 | | Dec 2025 | 12.1K | 3.9% | 5 | 10.9K | 3.5% | 6 | | Jan 2026 | 14.6K | 4.8% | 5 | 10.9K | 3.6% | 6 | | Feb 2026 | 14K | 5.5% | 5 | 11.2K | 4.4% | 6 | | Mar 2026 | 10.4K | 4.2% | 5 | 9.4K | 3.8% | 6 | | Apr 2026 | 12.7K | 4.8% | 5 | 8K | 3% | 6 | | May 2026 | 8.8K | 4.9% | 5 | 6.4K | 3.6% | 6 | | Jun 2026 | 6.4K | 4.2% | 5 | 4.6K | 3.1% | 6 | | Jul 2026 | 9.3K | 4.5% | 5 | 5.4K | 2.6% | 6 | | Aug 2026 | 8.4K | 4.5% | 5 | 5.7K | 3.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Otago Museum’s and Toitū Otago Settlers Museum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otago Museum**: Measured on the search terms “otago museum”, “otago museum butterflies”, “otago museum events”, “otago museum hours”, “otago museum planetarium”, “otago museum shop”, “otago museum tickets”, “otago museum venues”, “otagomuseum” and “tuhura otago museum”, summed into one figure. - **Toitū Otago Settlers Museum**: Measured on the search terms “toitu”, “toitu dunedin” and “toitu museum dunedin”, summed into one figure. - [Otago Museum profile](/demand/nz/brands/otago-museum) - [Toitū Otago Settlers Museum profile](/demand/nz/brands/toitu-otago-settlers-museum) - [All museums in New Zealand](/demand/nz/categories/nz-museums): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Otago Museum or Toitū Otago Settlers Museum? In August 2026, Otago Museum had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Otago Museum was estimated to have 8.4K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 4.5% Share of Search versus Toitū Otago Settlers Museum’s 3.1%. ## Cite this page Brandwave. "Otago Museum vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/otago-museum-vs-toitu-otago-settlers-museum This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/otago-museum-vs-toitu-otago-settlers-museum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.