--- title: "Otago Museum vs Te Papa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Otago Museum or Te Papa? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/otago-museum-vs-te-papa" publisher: "Brandwave" --- # Otago Museum vs Te Papa: Which is more popular by branded search in New Zealand? Which is more popular in search, Otago Museum or Te Papa? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otago Museum and Te Papa - **Competitive set**: Museums - **Market**: New Zealand - **Month measured**: Aug 2026 - **Otago Museum Share of Search**: 4.5% - **Te Papa Share of Search**: 27.3% ## Which is more popular in search, Otago Museum or Te Papa? - In August 2026, Te Papa had more branded searches than Otago Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Otago Museum’s 8.4K, and held a 27.3% Share of Search versus Otago Museum’s 4.5%. - Te Papa was ahead of Otago Museum in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Otago Museum’s estimated Share of Search among museums in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 9.7K to 8.4K. - Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K. ## How did search popularity change for New Zealand museums in August 2026? - In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%. - Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026. ## Month by month | Month | Otago Museum estimated searches | Otago Museum Share of Search | Otago Museum rank | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 4.5% | 5 | 61.7K | 28.9% | 2 | | Nov 2025 | 9.2K | 4.3% | 6 | 67.1K | 31.6% | 2 | | Dec 2025 | 12.1K | 3.9% | 5 | 87.3K | 28.3% | 2 | | Jan 2026 | 14.6K | 4.8% | 5 | 88.3K | 29% | 2 | | Feb 2026 | 14K | 5.5% | 5 | 82.9K | 32.3% | 2 | | Mar 2026 | 10.4K | 4.2% | 5 | 82.5K | 33.3% | 2 | | Apr 2026 | 12.7K | 4.8% | 5 | 76.7K | 29% | 2 | | May 2026 | 8.8K | 4.9% | 5 | 51.5K | 28.9% | 2 | | Jun 2026 | 6.4K | 4.2% | 5 | 41.9K | 27.9% | 2 | | Jul 2026 | 9.3K | 4.5% | 5 | 58.9K | 28.5% | 2 | | Aug 2026 | 8.4K | 4.5% | 5 | 51.1K | 27.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Otago Museum’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otago Museum**: Measured on the search terms “otago museum”, “otago museum butterflies”, “otago museum events”, “otago museum hours”, “otago museum planetarium”, “otago museum shop”, “otago museum tickets”, “otago museum venues”, “otagomuseum” and “tuhura otago museum”, summed into one figure. - **Te Papa**: Measured on the search terms “friends of te papa”, “gallipoli exhibition te papa”, “gallipoli te papa”, “te papa”, “te papa admission fee”, “te papa cost”, “te papa exhibition”, “te papa hours”, “te papa museum”, “te papa near me”, “te papa nz”, “te papa online”, “te papa opening hours”, “te papa press”, “te papa tickets”, “te papa whats on”, “tepapa”, “tepapa govt nz”, “tepapa museum”, “tepapa nz” and “tepapa tickets”, summed into one figure. - [Otago Museum profile](/demand/nz/brands/otago-museum) - [Te Papa profile](/demand/nz/brands/te-papa) - [All museums in New Zealand](/demand/nz/categories/nz-museums): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Otago Museum or Te Papa? In August 2026, Te Papa had more branded searches than Otago Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Otago Museum’s 8.4K, and held a 27.3% Share of Search versus Otago Museum’s 4.5%. ## Cite this page Brandwave. "Otago Museum vs Te Papa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/otago-museum-vs-te-papa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/otago-museum-vs-te-papa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.