--- title: "Otago Farmers Market vs Riverside Market: Which is more popular in New Zealand?" description: "Is Otago Farmers Market or Riverside Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/otago-farmers-market-vs-riverside-market" publisher: "Brandwave" --- # Otago Farmers Market vs Riverside Market: Which is more popular in New Zealand? Is Otago Farmers Market or Riverside Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otago Farmers Market and Riverside Market - **Competitive set**: Farmers markets - **Market**: New Zealand - **Month measured**: Oct 2026 - **Otago Farmers Market Share of Search**: 0.17% - **Riverside Market Share of Search**: 61% ## Is Otago Farmers Market or Riverside Market more popular in search? - In October 2026, Riverside Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Riverside Market had about 94,400 branded searches, while Otago Farmers Market had 260. Riverside Market made up 61% of all farmers market searches we track, and Otago Farmers Market accounted for 0.17%. - Riverside Market was ahead of Otago Farmers Market in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Otago Farmers Market’s share of searches among farmers markets in New Zealand moved from 0.26% to 0.17%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending October 2026, Riverside Market’s share of searches among farmers markets in New Zealand moved from 64.3% to 61%, and its estimated monthly branded searches moved from 96.7K to 94.4K. ## Top farmers markets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Riverside Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Otago Farmers Market was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Riverside Market was listed before Otago Farmers Market in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riverside Market | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Harbourside Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hawke’s Bay Farmers’ Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Otago Farmers Market | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Matakana Village Farmers Market | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clevedon Village Farmers Market | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Christchurch Farmers Market | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farmers markets - Asked ChatGPT "Which farmers market should I shop at in New Zealand?": 1. Harbourside Market, 2. Christchurch Farmers Market - Asked ChatGPT "What are the best farmers markets in New Zealand?": 1. Hawke’s Bay Farmers’ Market, 2. Riverside Market, 3. Harbourside Market, 4. Clevedon Village Farmers Market - Asked ChatGPT "What's the best farmers market in New Zealand for fresh local produce?": 1. Hawke’s Bay Farmers’ Market, 2. Matakana Village Farmers Market, 3. Riverside Market - Searched Google, AI Overview "farmers markets nz": 1. Harbourside Market, 2. Otago Farmers Market - Searched Google, AI Overview "local markets nz": 1. Harbourside Market, 2. Riverside Market, 3. Otago Farmers Market, 4. Matakana Village Farmers Market, 5. Hawke’s Bay Farmers’ Market Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farmers markets in October 2026? - In October 2026, Riverside Market lost share of searches among farmers markets in New Zealand, from 67% to 61%. - Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in October 2026. ## How has branded search for Otago Farmers Market and Riverside Market changed in New Zealand over the last 12 months? | Month | Otago Farmers Market estimated searches | Otago Farmers Market Share of Search | Otago Farmers Market rank | Riverside Market estimated searches | Riverside Market Share of Search | Riverside Market rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 0.26% | 7 | 96.7K | 64.3% | 1 | | Dec 2025 | 880 | 0.48% | 7 | 117K | 63.6% | 1 | | Jan 2026 | 590 | 0.32% | 7 | 97.9K | 53.5% | 1 | | Feb 2026 | 480 | 0.27% | 7 | 117K | 65.4% | 1 | | Mar 2026 | 480 | 0.32% | 7 | 95.7K | 64.8% | 1 | | Apr 2026 | 480 | 0.31% | 7 | 94.7K | 61.7% | 1 | | May 2026 | 390 | 0.29% | 7 | 78.9K | 58% | 1 | | Jun 2026 | 260 | 0.25% | 7 | 66.4K | 63.5% | 1 | | Jul 2026 | 210 | 0.16% | 7 | 80.2K | 62.8% | 1 | | Aug 2026 | 260 | 0.22% | 7 | 77.6K | 66.1% | 1 | | Sep 2026 | 260 | 0.22% | 7 | 77.6K | 67% | 1 | | Oct 2026 | 260 | 0.17% | 7 | 94.4K | 61% | 1 | ## How are Otago Farmers Market’s and Riverside Market’s branded searches counted? Brandwave collects information about searches that people make online using Otago Farmers Market’s and Riverside Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otago Farmers Market**: Measured on the search term “otago farmers market”. - **Riverside Market**: Measured on the search terms “pasta riverside market”, “restaurants riverside market”, “riverside market”, “riverside market chch”, “riverside market food”, “riverside market voucher”, “riversidemarket” and “the riverside market”, summed into one figure. - [Otago Farmers Market profile](/demand/nz/brands/otago-farmers-market) - [Riverside Market profile](/demand/nz/brands/riverside-market) - [All farmers markets in New Zealand](/demand/nz/categories/nz-farmers-markets): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Otago Farmers Market or Riverside Market more popular in search? In October 2026, Riverside Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Riverside Market had about 94,400 branded searches, while Otago Farmers Market had 260. Riverside Market made up 61% of all farmers market searches we track, and Otago Farmers Market accounted for 0.17%. ## Cite this page Brandwave. "Otago Farmers Market vs Riverside Market: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/otago-farmers-market-vs-riverside-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/otago-farmers-market-vs-riverside-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.