--- title: "Osram vs Philips Hue: Which is searched more in New Zealand?" description: "Is Osram or Philips Hue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/osram-vs-philips-hue" publisher: "Brandwave" --- # Osram vs Philips Hue: Which is searched more in New Zealand? Is Osram or Philips Hue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Osram and Philips Hue - **Competitive set**: Light bulb brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Osram Share of Search**: 6.1% - **Philips Hue Share of Search**: 87.9% ## Is Osram or Philips Hue more popular in search? - In September 2026, Philips Hue had more branded searches than Osram among light bulb brands in New Zealand. Philips Hue had about 2,610 branded searches, while Osram had 180. Philips Hue made up 87.9% of all light bulb brand searches we track, and Osram accounted for 6.1%. - Philips Hue was ahead of Osram in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand moved from 7.8% to 6.1%, and its estimated monthly branded searches held steady at 180. - Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand moved from 86.5% to 87.9%, and its estimated monthly branded searches moved from 2K to 2.6K. ## Top light bulb brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. Osram was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Philips Hue was listed before Osram in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Osram | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mirabella | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about light bulb brands - Asked ChatGPT "Which light bulb brand should I buy in New Zealand?": 1. Philips Hue, 2. Osram - Asked ChatGPT "What are the best light bulb brands in New Zealand?": 1. Osram, 2. Philips Hue - Asked ChatGPT "What's the best light bulb brand in New Zealand for everyday lighting?": 1. Philips Hue, 2. Mirabella - Searched Google, AI Overview "smart bulbs nz": 1. Philips Hue Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand light bulb brands in September 2026? - In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches. - In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%. ## Month by month | Month | Osram estimated searches | Osram Share of Search | Osram rank | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 7.8% | 2 | 2K | 86.5% | 1 | | Nov 2025 | 120 | 4.5% | 3 | 2.3K | 86.4% | 1 | | Dec 2025 | 120 | 4.4% | 3 | 2.4K | 88.2% | 1 | | Jan 2026 | 180 | 6.7% | 2 | 2.4K | 88.1% | 1 | | Feb 2026 | 140 | 6.6% | 2 | 1.9K | 89.6% | 1 | | Mar 2026 | 180 | 7.8% | 2 | 2K | 86.1% | 1 | | Apr 2026 | 180 | 6.2% | 2 | 2.6K | 90.3% | 1 | | May 2026 | 160 | 4.9% | 2 | 2.9K | 90.7% | 1 | | Jun 2026 | 230 | 7% | 2 | 2.9K | 89.1% | 1 | | Jul 2026 | 160 | 5.4% | 2 | 2.6K | 89.8% | 1 | | Aug 2026 | 180 | 6.1% | 2 | 2.6K | 89.1% | 1 | | Sep 2026 | 180 | 6.1% | 3 | 2.6K | 87.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Osram’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Osram**: Measured on the search terms “osram” and “osram light bulbs”, summed into one figure. - **Philips Hue**: Measured on the search terms “bulb philips hue”, “hue bulbs”, “hue lights”, “philips hue downlight”, “philips hue smartplug” and “philipshue”, summed into one figure. - [Osram profile](/demand/nz/brands/osram) - [Philips Hue profile](/demand/nz/brands/philips-hue) - [All light bulb brands in New Zealand](/demand/nz/categories/nz-light-bulb-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Osram or Philips Hue more popular in search? In September 2026, Philips Hue had more branded searches than Osram among light bulb brands in New Zealand. Philips Hue had about 2,610 branded searches, while Osram had 180. Philips Hue made up 87.9% of all light bulb brand searches we track, and Osram accounted for 6.1%. ## Cite this page Brandwave. "Osram vs Philips Hue: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/osram-vs-philips-hue This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/osram-vs-philips-hue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.