--- title: "Osprey vs The North Face: Which is searched more in New Zealand?" description: "Is Osprey or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/osprey-vs-the-north-face" publisher: "Brandwave" --- # Osprey vs The North Face: Which is searched more in New Zealand? Is Osprey or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Osprey and The North Face - **Competitive set**: Backpack brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Osprey Share of Search**: 1.5% - **The North Face Share of Search**: 4.7% ## Is Osprey or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Osprey among backpack brands in New Zealand. The North Face had about 5,660 branded searches, while Osprey had 1,780. The North Face made up 4.7% of all backpack brand searches we track, and Osprey accounted for 1.5%. - The North Face was ahead of Osprey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Osprey’s share of searches among backpack brands in New Zealand moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 1.8K. - Across the 12 months ending September 2026, The North Face’s share of searches among backpack brands in New Zealand moved from 3.5% to 4.7%, and its estimated monthly branded searches moved from 4.6K to 5.7K. ## Top backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Osprey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The North Face was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey was listed before The North Face in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Osprey | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macpac | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kathmandu | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Deuter | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bellroy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | The North Face | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NOMATIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack brands - Asked ChatGPT "Which backpack brand should I buy in New Zealand?": 1. Osprey, 2. The North Face, 3. Kathmandu, 4. Deuter - Asked ChatGPT "What are the best backpack brands in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Osprey, 4. Deuter, 5. Bellroy - Asked ChatGPT "What's the best backpack brand in New Zealand for everyday carry?": 1. Bellroy, 2. Osprey, 3. Macpac - Searched Google, AI Overview "travel backpack nz": 1. Macpac, 2. Kathmandu - Searched Google, AI Overview "hiking backpack nz": 1. Osprey, 2. Deuter, 3. Macpac, 4. Kathmandu Not named in any answer: Herschel and NOMATIC. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backpack brands in September 2026? - In September 2026, The North Face lost share of searches among backpack brands in New Zealand, from 5.8% to 4.7%. - Osprey’s share of searches among backpack brands in New Zealand has gained ground for 3 months in a row, from 0.91% to 1.5% in September 2026. ## Month by month | Month | Osprey estimated searches | Osprey Share of Search | Osprey rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 1.4% | 5 | 4.6K | 3.5% | 3 | | Nov 2025 | 2.1K | 1.2% | 5 | 5.2K | 3% | 4 | | Dec 2025 | 1.9K | 0.99% | 5 | 5.4K | 2.8% | 3 | | Jan 2026 | 2.6K | 1.6% | 5 | 6.8K | 4.1% | 3 | | Feb 2026 | 2.1K | 1.6% | 5 | 4.7K | 3.6% | 3 | | Mar 2026 | 2.3K | 1.5% | 5 | 5.7K | 3.6% | 3 | | Apr 2026 | 2.3K | 1.3% | 5 | 6.8K | 3.9% | 3 | | May 2026 | 2.1K | 1.3% | 5 | 7.4K | 4.6% | 3 | | Jun 2026 | 1.7K | 0.91% | 5 | 9.7K | 5.1% | 3 | | Jul 2026 | 2.1K | 1.2% | 5 | 9.2K | 5.2% | 3 | | Aug 2026 | 2.1K | 1.4% | 5 | 8.5K | 5.8% | 3 | | Sep 2026 | 1.8K | 1.5% | 5 | 5.7K | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Osprey’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Osprey**: Measured on the search terms “backpack hiking osprey”, “osprey backpack”, “osprey bag”, “osprey day pack”, “osprey hiking pack”, “osprey nebula backpack”, “osprey pack” and “osprey travel backpack”, summed into one figure. - **The North Face**: Measured on the search terms “borealis the north face”, “the north face”, “the north face daypack”, “the north face fleece”, “the north face puffer”, “the north face raincoat”, “the north face sale”, “the north face vest” and “thenorthface”, summed into one figure. - [Osprey profile](/demand/nz/brands/osprey) - [The North Face profile](/demand/nz/brands/the-north-face) - [All backpack brands in New Zealand](/demand/nz/categories/nz-backpack-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Osprey or The North Face more popular in search? In September 2026, The North Face had more branded searches than Osprey among backpack brands in New Zealand. The North Face had about 5,660 branded searches, while Osprey had 1,780. The North Face made up 4.7% of all backpack brand searches we track, and Osprey accounted for 1.5%. ## Cite this page Brandwave. "Osprey vs The North Face: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/osprey-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/osprey-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.