---
title: "OSC Law vs The Law Shop: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, OSC Law or The Law Shop? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/osc-law-vs-the-law-shop"
publisher: "Brandwave"
---

# OSC Law vs The Law Shop: Which is more popular by branded search in New Zealand?

Which is more popular in search, OSC Law or The Law Shop? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OSC Law and The Law Shop
- **Competitive set**: Rotorua law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **OSC Law Share of Search**: 0.44%
- **The Law Shop Share of Search**: 18.9%

## Which is more popular in search, OSC Law or The Law Shop?

- In August 2026, The Law Shop had more branded searches than OSC Law among rotorua law firms in New Zealand. The Law Shop was estimated to have 430 branded searches compared to OSC Law’s 10, and held an 18.9% Share of Search versus OSC Law’s 0.44%.
- The Law Shop was ahead of OSC Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand moved from 1.4% to 0.44%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand moved from 16.3% to 18.9%, and its estimated monthly branded searches moved from 350 to 430.

## How did search popularity change for New Zealand rotorua law firms in August 2026?

- In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.
- Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Month by month

| Month | OSC Law estimated searches | OSC Law Share of Search | OSC Law rank | The Law Shop estimated searches | The Law Shop Share of Search | The Law Shop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.4% | 5 | 350 | 16.3% | 3 |
| Nov 2025 | 10 | 0.44% | 6 | 380 | 16.9% | 3 |
| Dec 2025 | 10 | 0.58% | 5 | 350 | 20.5% | 3 |
| Jan 2026 | 10 | 0.54% | 6 | 350 | 19% | 3 |
| Feb 2026 | 10 | 0.45% | 6 | 430 | 19.5% | 3 |
| Mar 2026 | 10 | 0.37% | 5 | 490 | 18.4% | 3 |
| Apr 2026 | 10 | 0.49% | 5 | 340 | 16.7% | 3 |
| May 2026 | 10 | 0.49% | 5 | 340 | 16.7% | 3 |
| Jun 2026 | 10 | 0.39% | 6 | 470 | 18.5% | 3 |
| Jul 2026 | 20 | 0.93% | 5 | 420 | 19.4% | 3 |
| Aug 2026 | 10 | 0.44% | 5 | 430 | 18.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OSC Law’s and The Law Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OSC Law**: Measured on the search term “osc lawyers”.
- **The Law Shop**: Measured on the search terms “the law shop”, “the law shop rotorua” and “thelawshop”, summed into one figure.

- [OSC Law profile](/demand/nz/brands/osc-law)
- [The Law Shop profile](/demand/nz/brands/the-law-shop)
- [All rotorua law firms in New Zealand](/demand/nz/categories/nz-rotorua-law-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OSC Law or The Law Shop?

In August 2026, The Law Shop had more branded searches than OSC Law among rotorua law firms in New Zealand. The Law Shop was estimated to have 430 branded searches compared to OSC Law’s 10, and held an 18.9% Share of Search versus OSC Law’s 0.44%.

## Cite this page

Brandwave. "OSC Law vs The Law Shop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/osc-law-vs-the-law-shop

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/osc-law-vs-the-law-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.