--- title: "Osborne Group vs Sellar & Sellar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Osborne Group or Sellar & Sellar? Compare estimated monthly branded-search demand and Share of Search inside the Masterton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/osborne-group-vs-sellar-sellar" publisher: "Brandwave" --- # Osborne Group vs Sellar & Sellar: Which is more popular by branded search in New Zealand? Which is more popular in search, Osborne Group or Sellar & Sellar? Compare estimated monthly branded-search demand and Share of Search inside the Masterton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Osborne Group and Sellar & Sellar - **Competitive set**: Masterton accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Osborne Group Share of Search**: 12% - **Sellar & Sellar Share of Search**: 22% ## Which is more popular in search, Osborne Group or Sellar & Sellar? - In August 2026, Sellar & Sellar had more branded searches than Osborne Group among masterton accounting firms in New Zealand. Sellar & Sellar was estimated to have 110 branded searches compared to Osborne Group’s 60, and held a 22% Share of Search versus Osborne Group’s 12%. - Sellar & Sellar was ahead of Osborne Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand moved from 17.7% to 12%, and its estimated monthly branded searches moved from 110 to 60. - Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand moved from 19.4% to 22%, and its estimated monthly branded searches moved from 120 to 110. ## How did search popularity change for New Zealand masterton accounting firms in August 2026? - In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%. - In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%. ## Month by month | Month | Osborne Group estimated searches | Osborne Group Share of Search | Osborne Group rank | Sellar & Sellar estimated searches | Sellar & Sellar Share of Search | Sellar & Sellar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 17.7% | 3 | 120 | 19.4% | 2 | | Nov 2025 | 70 | 10.9% | 3 | 120 | 18.8% | 2 | | Dec 2025 | 50 | 11.1% | 3 | 100 | 22.2% | 2 | | Jan 2026 | 70 | 14.9% | 3 | 120 | 25.5% | 2 | | Feb 2026 | 80 | 12.5% | 3 | 180 | 28.1% | 2 | | Mar 2026 | 60 | 10.9% | 3 | 140 | 25.5% | 2 | | Apr 2026 | 70 | 12.5% | 3 | 140 | 25% | 2 | | May 2026 | 80 | 14% | 3 | 140 | 24.6% | 2 | | Jun 2026 | 70 | 11.1% | 3 | 110 | 17.5% | 2 | | Jul 2026 | 50 | 9.1% | 3 | 110 | 20% | 2 | | Aug 2026 | 60 | 12% | 3 | 110 | 22% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Osborne Group’s and Sellar & Sellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Osborne Group**: Measured on the search terms “osborne group” and “osborne group masterton”, summed into one figure. - **Sellar & Sellar**: Measured on the search terms “sellar & sellar”, “sellar & sellar masterton”, “sellar and sellar”, “sellar and sellar masterton” and “sellar.co.nz”, summed into one figure. - [Osborne Group profile](/demand/nz/brands/osborne-group) - [Sellar & Sellar profile](/demand/nz/brands/sellar-sellar) - [All masterton accounting firms in New Zealand](/demand/nz/categories/nz-masterton-accounting-firms): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Osborne Group or Sellar & Sellar? In August 2026, Sellar & Sellar had more branded searches than Osborne Group among masterton accounting firms in New Zealand. Sellar & Sellar was estimated to have 110 branded searches compared to Osborne Group’s 60, and held a 22% Share of Search versus Osborne Group’s 12%. ## Cite this page Brandwave. "Osborne Group vs Sellar & Sellar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/osborne-group-vs-sellar-sellar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/osborne-group-vs-sellar-sellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.