---
title: "OrthoSouth vs The Big Grin: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, OrthoSouth or The Big Grin? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/orthosouth-vs-the-big-grin"
publisher: "Brandwave"
---

# OrthoSouth vs The Big Grin: Which is more popular by branded search in New Zealand?

Which is more popular in search, OrthoSouth or The Big Grin? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OrthoSouth and The Big Grin
- **Competitive set**: Christchurch orthodontic clinics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **OrthoSouth Share of Search**: 23.9%
- **The Big Grin Share of Search**: 7.6%

## Which is more popular in search, OrthoSouth or The Big Grin?

- In August 2026, OrthoSouth had more branded searches than The Big Grin among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to The Big Grin’s 390, and held a 23.9% Share of Search versus The Big Grin’s 7.6%.
- OrthoSouth was ahead of The Big Grin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 11 months ending August 2026, The Big Grin’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 8.4% to 7.6%, and its estimated monthly branded searches moved from 380 to 390.

## How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026?

- In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%.

## Month by month

| Month | OrthoSouth estimated searches | OrthoSouth Share of Search | OrthoSouth rank | The Big Grin estimated searches | The Big Grin Share of Search | The Big Grin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 24.3% | 2 | 380 | 8.4% | 6 |
| Nov 2025 | 1.1K | 25.5% | 2 | 390 | 8.9% | 6 |
| Dec 2025 | 880 | 23.7% | 2 | 310 | 8.3% | 6 |
| Jan 2026 | 960 | 20.9% | 2 | 470 | 10.2% | 5 |
| Feb 2026 | 1.2K | 24.3% | 2 | 460 | 9% | 5 |
| Mar 2026 | 1.5K | 26.7% | 2 | 480 | 8.4% | 6 |
| Apr 2026 | 1.2K | 25.7% | 2 | 370 | 8% | 7 |
| May 2026 | 1.2K | 25.2% | 2 | 360 | 7.4% | 7 |
| Jun 2026 | 1.2K | 25.1% | 1 | 440 | 9% | 5 |
| Jul 2026 | 1.1K | 21.9% | 2 | 390 | 8% | 6 |
| Aug 2026 | 1.2K | 23.9% | 2 | 390 | 7.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OrthoSouth’s and The Big Grin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OrthoSouth**: Measured on the search terms “ortho south”, “orthosouth” and “orthosouth christchurch”, summed into one figure.
- **The Big Grin**: Measured on the search terms “the big grin”, “the big grin christchurch”, “the big grin orthodontics” and “thebiggrin”, summed into one figure.

- [OrthoSouth profile](/demand/nz/brands/orthosouth)
- [The Big Grin profile](/demand/nz/brands/the-big-grin)
- [All christchurch orthodontic clinics in New Zealand](/demand/nz/categories/nz-christchurch-orthodontic-clinics): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OrthoSouth or The Big Grin?

In August 2026, OrthoSouth had more branded searches than The Big Grin among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to The Big Grin’s 390, and held a 23.9% Share of Search versus The Big Grin’s 7.6%.

## Cite this page

Brandwave. "OrthoSouth vs The Big Grin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/orthosouth-vs-the-big-grin

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/orthosouth-vs-the-big-grin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.