--- title: "OrthoSouth vs Phil Murfitt Orthodontist: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OrthoSouth or Phil Murfitt Orthodontist? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/orthosouth-vs-phil-murfitt-orthodontist" publisher: "Brandwave" --- # OrthoSouth vs Phil Murfitt Orthodontist: Which is more popular by branded search in New Zealand? Which is more popular in search, OrthoSouth or Phil Murfitt Orthodontist? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OrthoSouth and Phil Murfitt Orthodontist - **Competitive set**: Christchurch orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **OrthoSouth Share of Search**: 23.9% - **Phil Murfitt Orthodontist Share of Search**: 11.8% ## Which is more popular in search, OrthoSouth or Phil Murfitt Orthodontist? - In August 2026, OrthoSouth had more branded searches than Phil Murfitt Orthodontist among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to Phil Murfitt Orthodontist’s 600, and held a 23.9% Share of Search versus Phil Murfitt Orthodontist’s 11.8%. - OrthoSouth was ahead of Phil Murfitt Orthodontist in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 11 months ending August 2026, Phil Murfitt Orthodontist’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 13.1% to 11.8%, and its estimated monthly branded searches moved from 590 to 600. ## How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026? - In August 2026, OrthodontiX overtook Phil Murfitt Orthodontist to rank 3rd among christchurch orthodontic clinics in New Zealand, at 12.7%. - In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%. - Phil Murfitt Orthodontist’s estimated Share of Search among christchurch orthodontic clinics in New Zealand has lost ground for 3 months in a row, from 12.4% to 11.8% in August 2026. ## Month by month | Month | OrthoSouth estimated searches | OrthoSouth Share of Search | OrthoSouth rank | Phil Murfitt Orthodontist estimated searches | Phil Murfitt Orthodontist Share of Search | Phil Murfitt Orthodontist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 24.3% | 2 | 590 | 13.1% | 3 | | Nov 2025 | 1.1K | 25.5% | 2 | 490 | 11.2% | 4 | | Dec 2025 | 880 | 23.7% | 2 | 490 | 13.2% | 3 | | Jan 2026 | 960 | 20.9% | 2 | 730 | 15.9% | 3 | | Feb 2026 | 1.2K | 24.3% | 2 | 590 | 11.6% | 3 | | Mar 2026 | 1.5K | 26.7% | 2 | 600 | 10.5% | 4 | | Apr 2026 | 1.2K | 25.7% | 2 | 480 | 10.4% | 5 | | May 2026 | 1.2K | 25.2% | 2 | 600 | 12.4% | 4 | | Jun 2026 | 1.2K | 25.1% | 1 | 600 | 12.3% | 4 | | Jul 2026 | 1.1K | 21.9% | 2 | 590 | 12.1% | 3 | | Aug 2026 | 1.2K | 23.9% | 2 | 600 | 11.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OrthoSouth’s and Phil Murfitt Orthodontist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OrthoSouth**: Measured on the search terms “ortho south”, “orthosouth” and “orthosouth christchurch”, summed into one figure. - **Phil Murfitt Orthodontist**: Measured on the search terms “phil murfitt orthodontist” and “phil murfitt orthodontist christchurch”, summed into one figure. - [OrthoSouth profile](/demand/nz/brands/orthosouth) - [Phil Murfitt Orthodontist profile](/demand/nz/brands/phil-murfitt-orthodontist) - [All christchurch orthodontic clinics in New Zealand](/demand/nz/categories/nz-christchurch-orthodontic-clinics): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OrthoSouth or Phil Murfitt Orthodontist? In August 2026, OrthoSouth had more branded searches than Phil Murfitt Orthodontist among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to Phil Murfitt Orthodontist’s 600, and held a 23.9% Share of Search versus Phil Murfitt Orthodontist’s 11.8%. ## Cite this page Brandwave. "OrthoSouth vs Phil Murfitt Orthodontist: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/orthosouth-vs-phil-murfitt-orthodontist This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/orthosouth-vs-phil-murfitt-orthodontist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.