--- title: "Orana Wildlife Park vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Orana Wildlife Park or Willowbank Wildlife Reserve? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/orana-wildlife-park-vs-willowbank-wildlife-reserve" publisher: "Brandwave" --- # Orana Wildlife Park vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand? Which is more popular in search, Orana Wildlife Park or Willowbank Wildlife Reserve? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orana Wildlife Park and Willowbank Wildlife Reserve - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Orana Wildlife Park Share of Search**: 9.4% - **Willowbank Wildlife Reserve Share of Search**: 14.7% ## Which is more popular in search, Orana Wildlife Park or Willowbank Wildlife Reserve? - In August 2026, Willowbank Wildlife Reserve had more branded searches than Orana Wildlife Park among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Orana Wildlife Park’s 17.1K, and held a 14.7% Share of Search versus Orana Wildlife Park’s 9.4%. - Willowbank Wildlife Reserve was ahead of Orana Wildlife Park in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.4%, and its estimated monthly branded searches moved from 21.1K to 17.1K. - Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 27.1K to 26.8K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%. - In August 2026, Zealandia overtook Orana Wildlife Park to rank 4th among zoos and wildlife parks in New Zealand, at 10%. - Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026. ## Month by month | Month | Orana Wildlife Park estimated searches | Orana Wildlife Park Share of Search | Orana Wildlife Park rank | Willowbank Wildlife Reserve estimated searches | Willowbank Wildlife Reserve Share of Search | Willowbank Wildlife Reserve rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 10.3% | 5 | 27.1K | 13.2% | 2 | | Nov 2025 | 19.8K | 9.2% | 6 | 31.2K | 14.5% | 2 | | Dec 2025 | 25.8K | 9.8% | 6 | 40.5K | 15.4% | 2 | | Jan 2026 | 31.6K | 10.7% | 5 | 46.2K | 15.7% | 2 | | Feb 2026 | 19.6K | 9.2% | 6 | 30.9K | 14.6% | 2 | | Mar 2026 | 19.6K | 9.1% | 6 | 34.4K | 15.9% | 2 | | Apr 2026 | 25.9K | 10.8% | 4 | 41K | 17.1% | 2 | | May 2026 | 18.8K | 8.8% | 6 | 25.4K | 11.9% | 3 | | Jun 2026 | 17.2K | 10.4% | 4 | 22K | 13.3% | 2 | | Jul 2026 | 21.4K | 9.2% | 5 | 26.9K | 11.6% | 3 | | Aug 2026 | 17.1K | 9.4% | 5 | 26.8K | 14.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Orana Wildlife Park’s and Willowbank Wildlife Reserve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orana Wildlife Park**: Measured on the search terms “bookme orana park”, “orana park”, “orana park animals”, “orana park deals”, “orana park discount”, “orana park feeding times”, “orana park gorilla”, “orana park hours”, “orana park map”, “orana park opening hours”, “orana park price”, “orana park tickets”, “orana park zoo”, “orana wildlife park animals”, “orana wildlife park photos”, “orana wildlife park tickets” and “oranawildlifepark co nz”, summed into one figure. - **Willowbank Wildlife Reserve**: Measured on the search terms “willowbank”, “willowbank co nz”, “willowbank wildlife reserve” and “willowbank wildlife reserve tickets”, summed into one figure. - [Orana Wildlife Park profile](/demand/nz/brands/orana-wildlife-park) - [Willowbank Wildlife Reserve profile](/demand/nz/brands/willowbank-wildlife-reserve) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Orana Wildlife Park or Willowbank Wildlife Reserve? In August 2026, Willowbank Wildlife Reserve had more branded searches than Orana Wildlife Park among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Orana Wildlife Park’s 17.1K, and held a 14.7% Share of Search versus Orana Wildlife Park’s 9.4%. ## Cite this page Brandwave. "Orana Wildlife Park vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/orana-wildlife-park-vs-willowbank-wildlife-reserve This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/orana-wildlife-park-vs-willowbank-wildlife-reserve. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.