--- title: "Oral-B vs Waterpik: Which is more popular in New Zealand?" description: "Is Oral-B or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oral-b-vs-waterpik" publisher: "Brandwave" --- # Oral-B vs Waterpik: Which is more popular in New Zealand? Is Oral-B or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oral-B and Waterpik - **Competitive set**: Oral care brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Oral-B Share of Search**: 11.5% - **Waterpik Share of Search**: 7.1% ## Is Oral-B or Waterpik more popular in search? - In October 2026, Oral-B had more branded searches than Waterpik among oral care brands in New Zealand. Oral-B had about 2,600 branded searches, while Waterpik had 1,600. Oral-B made up 11.5% of all oral care brand searches we track, and Waterpik accounted for 7.1%. - The lead changed hands 2 times in the 12 months ending October 2026: Waterpik took it in December 2025, Oral-B took it in January 2026. - Across the 12 months ending October 2026, Oral-B’s share of searches among oral care brands in New Zealand moved from 14% to 11.5%, and its estimated monthly branded searches moved from 2K to 2.6K. - Across the 12 months ending October 2026, Waterpik’s share of searches among oral care brands in New Zealand moved from 13.4% to 7.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterpik did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sensodyne | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oral-B | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Listerine | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Grin Natural | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Macleans | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Philips Sonicare | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corsodyl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which oral care brand should I buy in New Zealand?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Macleans - Asked ChatGPT "What are the best oral care brands in New Zealand?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Macleans - Asked ChatGPT "What's the best oral care brand in New Zealand for daily oral hygiene?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Grin Natural - Searched Google, AI Overview "toothpaste nz": 1. Colgate, 2. Oral-B, 3. Sensodyne, 4. Grin Natural - Searched Google, AI Overview "mouthwash brand": 1. Listerine, 2. Colgate Not named in any answer: Waterpik and Corsodyl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand oral care brands in October 2026? - In October 2026, Oral-B lost share of searches among oral care brands in New Zealand, from 12.3% to 11.5%. - Waterpik’s share of searches among oral care brands in New Zealand has gained ground for 3 months in a row, from 5% to 7.1% in October 2026. ## How has branded search for Oral-B and Waterpik changed in New Zealand over the last 12 months? | Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2K | 14% | 4 | 1.9K | 13.4% | 5 | | Dec 2025 | 2K | 12.3% | 5 | 2.4K | 14.9% | 3 | | Jan 2026 | 1.9K | 12.4% | 4 | 1.3K | 8.5% | 6 | | Feb 2026 | 1.6K | 12% | 4 | 1.3K | 9.5% | 6 | | Mar 2026 | 1.9K | 11.9% | 4 | 1.3K | 8% | 6 | | Apr 2026 | 1.8K | 10.9% | 4 | 1.3K | 7.8% | 6 | | May 2026 | 2K | 11.1% | 4 | 1.3K | 7% | 6 | | Jun 2026 | 1.9K | 11% | 4 | 1.3K | 7.4% | 6 | | Jul 2026 | 2K | 10% | 4 | 1K | 5% | 6 | | Aug 2026 | 2.1K | 10.2% | 4 | 1.3K | 6.3% | 6 | | Sep 2026 | 2.4K | 12.3% | 4 | 1.3K | 6.7% | 6 | | Oct 2026 | 2.6K | 11.5% | 4 | 1.6K | 7.1% | 6 | ## How are Oral-B’s and Waterpik’s branded searches counted? Brandwave collects information about searches that people make online using Oral-B’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oral-B**: Measured on the search terms “brush oral b”, “oral b”, “oral b ii”, “oral b toothpaste”, “oralb” and “oralb toothpaste”, summed into one figure. - **Waterpik**: Measured on the search term “waterpik”. - [Oral-B profile](/demand/nz/brands/oral-b) - [Waterpik profile](/demand/nz/brands/waterpik) - [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oral-B or Waterpik more popular in search? In October 2026, Oral-B had more branded searches than Waterpik among oral care brands in New Zealand. Oral-B had about 2,600 branded searches, while Waterpik had 1,600. Oral-B made up 11.5% of all oral care brand searches we track, and Waterpik accounted for 7.1%. ## Cite this page Brandwave. "Oral-B vs Waterpik: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/oral-b-vs-waterpik This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oral-b-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.