--- title: "Oral-B vs Philips Sonicare: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Oral-B or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oral-b-vs-philips-sonicare" publisher: "Brandwave" --- # Oral-B vs Philips Sonicare: Which is more popular by branded search in New Zealand? Which is more popular in search, Oral-B or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oral-B and Philips Sonicare - **Competitive set**: Oral care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Oral-B Share of Search**: 44.1% - **Philips Sonicare Share of Search**: 17.8% ## Which is more popular in search, Oral-B or Philips Sonicare? - In August 2026, Oral-B had more branded searches than Philips Sonicare among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Philips Sonicare’s 6.5K, and held a 44.1% Share of Search versus Philips Sonicare’s 17.8%. - Oral-B was ahead of Philips Sonicare in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand moved from 48.7% to 44.1%, and its estimated monthly branded searches moved from 10.2K to 16.1K. - Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand moved from 13.4% to 17.8%, and its estimated monthly branded searches moved from 2.8K to 6.5K. ## How did search popularity change for New Zealand oral care brands in August 2026? - In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%. - Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026. ## Month by month | Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.2K | 48.7% | 1 | 2.8K | 13.4% | 3 | | Nov 2025 | 12.2K | 54.1% | 1 | 3.5K | 15.6% | 3 | | Dec 2025 | 13.1K | 53.8% | 1 | 3.3K | 13.6% | 3 | | Jan 2026 | 12.7K | 52.2% | 1 | 3.1K | 12.7% | 3 | | Feb 2026 | 10.7K | 51% | 1 | 2.7K | 12.9% | 4 | | Mar 2026 | 11.8K | 47.9% | 1 | 3.4K | 13.9% | 3 | | Apr 2026 | 12.3K | 47.4% | 1 | 3.9K | 15% | 3 | | May 2026 | 13.9K | 48.1% | 1 | 4.3K | 14.8% | 3 | | Jun 2026 | 13.9K | 47.9% | 1 | 4.8K | 16.6% | 3 | | Jul 2026 | 16.5K | 46.7% | 1 | 6.4K | 18.1% | 3 | | Aug 2026 | 16.1K | 44.1% | 1 | 6.5K | 17.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oral-B**: Measured on the search terms “brush oral b”, “oral b”, “oral b 1000 electric toothbrush”, “oral b 2000”, “oral b ii”, “oral b io 2”, “oral b io3”, “oral b near me”, “oral b nz”, “oral b online”, “oral b power toothbrush”, “oral b pro 800”, “oral b toothbrush heads”, “oral b toothpaste”, “oral b white strips”, “oralb”, “oralb nz” and “oralb toothpaste”, summed into one figure. - **Philips Sonicare**: Measured on the search terms “4300 sonicare”, “philip sonicare 4100”, “philip sonicare 5100”, “philips co nz”, “philips sonicare”, “philips sonicare 1100 electric toothbrush”, “philips sonicare 2100”, “philips sonicare 4100 electric toothbrush”, “philips sonicare brush heads”, “philips sonicare diamondclean 9000”, “philips sonicare heads”, “philips sonicare near me”, “philips sonicare nz”, “philips sonicare power toothbrush”, “philips sonicare toothbrush”, “philips sonicare toothbrush heads”, “philips sonicare toothpaste”, “philipssonicare”, “sonicare”, “sonicare 4100”, “sonicare tooth” and “sonicare toothbrush heads”, summed into one figure. - [Oral-B profile](/demand/nz/brands/oral-b) - [Philips Sonicare profile](/demand/nz/brands/philips-sonicare) - [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Oral-B or Philips Sonicare? In August 2026, Oral-B had more branded searches than Philips Sonicare among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Philips Sonicare’s 6.5K, and held a 44.1% Share of Search versus Philips Sonicare’s 17.8%. ## Cite this page Brandwave. "Oral-B vs Philips Sonicare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oral-b-vs-philips-sonicare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oral-b-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.