---
title: "Ōra King vs Regal Salmon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ōra King or Regal Salmon? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ora-king-vs-regal-salmon"
publisher: "Brandwave"
---

# Ōra King vs Regal Salmon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ōra King or Regal Salmon? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ōra King and Regal Salmon
- **Competitive set**: Salmon brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ōra King Share of Search**: 1.3%
- **Regal Salmon Share of Search**: 2.6%

## Which is more popular in search, Ōra King or Regal Salmon?

- In August 2026, Regal Salmon had more branded searches than Ōra King among salmon brands in New Zealand. Regal Salmon was estimated to have 570 branded searches compared to Ōra King’s 280, and held a 2.6% Share of Search versus Ōra King’s 1.3%.
- The lead changed hands 3 times in the 11 months ending August 2026: Regal Salmon took it in January 2026, Ōra King took it in February 2026, Regal Salmon took it in June 2026.
- Across the 11 months ending August 2026, Ōra King’s estimated Share of Search among salmon brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 380 to 280.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 1.4% to 2.6%, and its estimated monthly branded searches moved from 340 to 570.

## How did search popularity change for New Zealand salmon brands in August 2026?

- In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
- Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

## Month by month

| Month | Ōra King estimated searches | Ōra King Share of Search | Ōra King rank | Regal Salmon estimated searches | Regal Salmon Share of Search | Regal Salmon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 380 | 1.5% | 3 | 340 | 1.4% | 4 |
| Nov 2025 | 380 | 1.3% | 3 | 360 | 1.2% | 4 |
| Dec 2025 | 450 | 1.1% | 3 | 440 | 1.1% | 4 |
| Jan 2026 | 310 | 1.1% | 4 | 400 | 1.4% | 3 |
| Feb 2026 | 320 | 0.85% | 3 | 290 | 0.77% | 4 |
| Mar 2026 | 390 | 1.4% | 3 | 350 | 1.2% | 4 |
| Apr 2026 | 310 | 0.96% | 3 | 260 | 0.8% | 4 |
| May 2026 | 320 | 1.3% | 3 | 290 | 1.2% | 4 |
| Jun 2026 | 270 | 1.4% | 4 | 350 | 1.8% | 3 |
| Jul 2026 | 280 | 1.4% | 4 | 370 | 1.9% | 3 |
| Aug 2026 | 280 | 1.3% | 4 | 570 | 2.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ōra King’s and Regal Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ōra King**: Measured on the search terms “ora king”, “ora king salmon”, “ora king smoked salmon”, “oraking” and “oraking salmon”, summed into one figure.
- **Regal Salmon**: Measured on the search terms “regal salmon”, “regal salmon nz”, “regal salmon online”, “regal smoked salmon”, “regalsalmon” and “regalsalmon co nz”, summed into one figure.

- [Ōra King profile](/demand/nz/brands/ora-king)
- [Regal Salmon profile](/demand/nz/brands/regal-salmon)
- [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ōra King or Regal Salmon?

In August 2026, Regal Salmon had more branded searches than Ōra King among salmon brands in New Zealand. Regal Salmon was estimated to have 570 branded searches compared to Ōra King’s 280, and held a 2.6% Share of Search versus Ōra King’s 1.3%.

## Cite this page

Brandwave. "Ōra King vs Regal Salmon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ora-king-vs-regal-salmon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ora-king-vs-regal-salmon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.