--- title: "Optoma vs Samsung: Which is more popular in New Zealand?" description: "Is Optoma or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/optoma-vs-samsung" publisher: "Brandwave" --- # Optoma vs Samsung: Which is more popular in New Zealand? Is Optoma or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Optoma and Samsung - **Competitive set**: Projector brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Optoma Share of Search**: 2.1% - **Samsung Share of Search**: 17.9% ## Is Optoma or Samsung more popular in search? - In October 2026, Samsung had more branded searches than Optoma among projector brands in New Zealand. Samsung had about 590 branded searches, while Optoma had 70. Samsung made up 17.9% of all projector brand searches we track, and Optoma accounted for 2.1%. - Samsung was ahead of Optoma in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Optoma’s share of searches among projector brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand moved from 21.8% to 17.9%, and its estimated monthly branded searches moved from 720 to 590. ## Top projector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optoma was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BenQ | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | XGIMI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ViewSonic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nebula by Anker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Optoma | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about projector brands - Asked ChatGPT "Which projector brand should I buy in New Zealand?": 1. Epson, 2. BenQ, 3. XGIMI, 4. ViewSonic - Asked ChatGPT "What are the best projector brands in New Zealand?": 1. Epson, 2. BenQ, 3. ViewSonic, 4. XGIMI - Asked ChatGPT "What's the best projector brand in New Zealand for movie nights?": 1. Epson, 2. BenQ, 3. XGIMI - Searched Google, AI Overview "portable projector": 1. Epson, 2. BenQ, 3. XGIMI - Searched Google, AI Overview "4k projector nz": 1. BenQ, 2. Optoma Not named in any answer: Nebula by Anker and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand projector brands in October 2026? - In October 2026, Nebula by Anker overtook Samsung to rank 2nd among projector brands in New Zealand, with 24.8% of the searches. - In October 2026, Samsung lost share of searches among projector brands in New Zealand, from 20.5% to 17.9%. - In October 2026, Optoma rose from 7th to 6th among projector brands in New Zealand. ## How has branded search for Optoma and Samsung changed in New Zealand over the last 12 months? | Month | Optoma estimated searches | Optoma Share of Search | Optoma rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 2.1% | 6 | 720 | 21.8% | 3 | | Dec 2025 | 70 | 2.3% | 6 | 720 | 23.2% | 3 | | Jan 2026 | 40 | 1.6% | 7 | 720 | 29.3% | 1 | | Feb 2026 | 40 | 2.1% | 6 | 390 | 20.1% | 3 | | Mar 2026 | 40 | 2.1% | 7 | 480 | 24.6% | 3 | | Apr 2026 | 70 | 2.7% | 6 | 590 | 23% | 3 | | May 2026 | 50 | 1.9% | 7 | 590 | 22.7% | 2 | | Jun 2026 | 70 | 2.6% | 7 | 590 | 21.6% | 2 | | Jul 2026 | 50 | 1.4% | 7 | 720 | 19.8% | 3 | | Aug 2026 | 50 | 1.8% | 6 | 590 | 21.1% | 2 | | Sep 2026 | 50 | 1.7% | 7 | 590 | 20.5% | 2 | | Oct 2026 | 70 | 2.1% | 6 | 590 | 17.9% | 3 | ## How are Optoma’s and Samsung’s branded searches counted? Brandwave collects information about searches that people make online using Optoma’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Optoma**: Measured on the search term “optoma projector”. - **Samsung**: Measured on the search term “samsung projector”. - [Optoma profile](/demand/nz/brands/optoma) - [Samsung profile](/demand/nz/brands/samsung) - [All projector brands in New Zealand](/demand/nz/categories/nz-projector-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Optoma or Samsung more popular in search? In October 2026, Samsung had more branded searches than Optoma among projector brands in New Zealand. Samsung had about 590 branded searches, while Optoma had 70. Samsung made up 17.9% of all projector brand searches we track, and Optoma accounted for 2.1%. ## Cite this page Brandwave. "Optoma vs Samsung: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/optoma-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/optoma-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.