--- title: "OptiSigns vs Xibo: Which is more popular in New Zealand?" description: "Is OptiSigns or Xibo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital signage software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/optisigns-vs-xibo" publisher: "Brandwave" --- # OptiSigns vs Xibo: Which is more popular in New Zealand? Is OptiSigns or Xibo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital signage software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OptiSigns and Xibo - **Competitive set**: Digital signage software - **Market**: New Zealand - **Month measured**: Oct 2026 - **OptiSigns Share of Search**: 18.6% - **Xibo Share of Search**: 4.7% ## Is OptiSigns or Xibo more popular in search? - In October 2026, OptiSigns had more branded searches than Xibo among digital signage software in New Zealand. OptiSigns had about 80 branded searches, while Xibo had 20. OptiSigns made up 18.6% of all digital signage software searches we track, and Xibo accounted for 4.7%. - OptiSigns was ahead of Xibo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, OptiSigns’ share of searches among digital signage software in New Zealand moved from 18.5% to 18.6%, and its estimated monthly branded searches moved from 100 to 80. - Across the 12 months ending October 2026, Xibo’s share of searches among digital signage software in New Zealand moved from 3.7% to 4.7%, and its estimated monthly branded searches held steady at 20. ## Top digital signage software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OptiSigns was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xibo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptiSigns was listed before Xibo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yodeck | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ScreenCloud | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OptiSigns | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Xibo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rise Vision | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about digital signage software - Asked ChatGPT "Which digital signage platform should I use in New Zealand?": 1. Yodeck, 2. OptiSigns, 3. ScreenCloud, 4. Xibo - Asked ChatGPT "What are the best digital signage platforms in New Zealand?": 1. Yodeck, 2. OptiSigns, 3. ScreenCloud, 4. Xibo, 5. Rise Vision - Asked ChatGPT "What's the best digital signage platform in New Zealand for running screens?": 1. ScreenCloud, 2. Yodeck, 3. OptiSigns - Searched Google, AI Overview "digital signage software": 1. Yodeck, 2. ScreenCloud - Searched Google, AI Overview "screen display software": 1. ScreenCloud, 2. OptiSigns, 3. Yodeck Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital signage software in October 2026? - In October 2026, OptiSigns lost share of searches among digital signage software in New Zealand, from 25.4% to 18.6%. ## How has branded search for OptiSigns and Xibo changed in New Zealand over the last 12 months? | Month | OptiSigns estimated searches | OptiSigns Share of Search | OptiSigns rank | Xibo estimated searches | Xibo Share of Search | Xibo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 100 | 18.5% | 2 | 20 | 3.7% | 5 | | Dec 2025 | 80 | 18.2% | 2 | 40 | 9.1% | 4 | | Jan 2026 | 90 | 18% | 2 | 40 | 8% | 4 | | Feb 2026 | 90 | 18% | 2 | 30 | 6% | 4 | | Mar 2026 | 100 | 16.9% | 3 | 50 | 8.5% | 4 | | Apr 2026 | 80 | 17.8% | 3 | 30 | 6.7% | 4 | | May 2026 | 120 | 22.6% | 2 | 30 | 5.7% | 5 | | Jun 2026 | 160 | 27.6% | 2 | 40 | 6.9% | 4 | | Jul 2026 | 100 | 18.2% | 2 | 30 | 5.5% | 4 | | Aug 2026 | 80 | 15.1% | 2 | 40 | 7.5% | 4 | | Sep 2026 | 150 | 25.4% | 2 | 30 | 5.1% | 4 | | Oct 2026 | 80 | 18.6% | 2 | 20 | 4.7% | 4 | ## How are OptiSigns’ and Xibo’s branded searches counted? Brandwave collects information about searches that people make online using OptiSigns’ and Xibo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OptiSigns**: Measured on the search terms “optisigns” and “optisigns digital signage”, summed into one figure. - **Xibo**: Measured on the search term “xibo”. - [OptiSigns profile](/demand/nz/brands/optisigns) - [Xibo profile](/demand/nz/brands/xibo) - [All digital signage software in New Zealand](/demand/nz/categories/nz-digital-signage-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OptiSigns or Xibo more popular in search? In October 2026, OptiSigns had more branded searches than Xibo among digital signage software in New Zealand. OptiSigns had about 80 branded searches, while Xibo had 20. OptiSigns made up 18.6% of all digital signage software searches we track, and Xibo accounted for 4.7%. ## Cite this page Brandwave. "OptiSigns vs Xibo: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/optisigns-vs-xibo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/optisigns-vs-xibo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.