---
title: "OptiSigns vs ScreenCloud: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, OptiSigns or ScreenCloud? Compare estimated monthly branded-search demand and Share of Search inside the Digital signage software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/optisigns-vs-screencloud"
publisher: "Brandwave"
---

# OptiSigns vs ScreenCloud: Which is more popular by branded search in New Zealand?

Which is more popular in search, OptiSigns or ScreenCloud? Compare estimated monthly branded-search demand and Share of Search inside the Digital signage software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OptiSigns and ScreenCloud
- **Competitive set**: Digital signage software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **OptiSigns Share of Search**: 15.7%
- **ScreenCloud Share of Search**: 11.8%

## Which is more popular in search, OptiSigns or ScreenCloud?

- In August 2026, OptiSigns had more branded searches than ScreenCloud among digital signage software in New Zealand. OptiSigns was estimated to have 80 branded searches compared to ScreenCloud’s 60, and held a 15.7% Share of Search versus ScreenCloud’s 11.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: ScreenCloud took it in March 2026, OptiSigns took it in May 2026.
- Across the 11 months ending August 2026, OptiSigns’ estimated Share of Search among digital signage software in New Zealand moved from 20.4% to 15.7%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, ScreenCloud’s estimated Share of Search among digital signage software in New Zealand moved from 14.3% to 11.8%, and its estimated monthly branded searches moved from 70 to 60.

## How did search popularity change for New Zealand digital signage software in August 2026?

- In August 2026, ScreenCloud lost estimated Share of Search among digital signage software in New Zealand, from 15.1% to 11.8%.
- In August 2026, OptiSigns lost estimated Share of Search among digital signage software in New Zealand, from 18.9% to 15.7%.

## Month by month

| Month | OptiSigns estimated searches | OptiSigns Share of Search | OptiSigns rank | ScreenCloud estimated searches | ScreenCloud Share of Search | ScreenCloud rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 20.4% | 2 | 70 | 14.3% | 3 |
| Nov 2025 | 100 | 19.2% | 2 | 70 | 13.5% | 3 |
| Dec 2025 | 80 | 20% | 2 | 80 | 20% | 3 |
| Jan 2026 | 90 | 18.8% | 2 | 70 | 14.6% | 3 |
| Feb 2026 | 90 | 18.8% | 2 | 90 | 18.8% | 3 |
| Mar 2026 | 100 | 18.5% | 3 | 120 | 22.2% | 2 |
| Apr 2026 | 80 | 18.6% | 3 | 100 | 23.3% | 2 |
| May 2026 | 120 | 22.6% | 2 | 80 | 15.1% | 3 |
| Jun 2026 | 170 | 30.9% | 2 | 80 | 14.5% | 3 |
| Jul 2026 | 100 | 18.9% | 2 | 80 | 15.1% | 3 |
| Aug 2026 | 80 | 15.7% | 2 | 60 | 11.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OptiSigns’ and ScreenCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OptiSigns**: Measured on the search terms “optisigns”, “optisigns com” and “optisigns digital signage”, summed into one figure.
- **ScreenCloud**: Measured on the search terms “screencloud” and “screencloud digital signage”, summed into one figure.

- [OptiSigns profile](/demand/nz/brands/optisigns)
- [ScreenCloud profile](/demand/nz/brands/screencloud)
- [All digital signage software in New Zealand](/demand/nz/categories/nz-digital-signage-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OptiSigns or ScreenCloud?

In August 2026, OptiSigns had more branded searches than ScreenCloud among digital signage software in New Zealand. OptiSigns was estimated to have 80 branded searches compared to ScreenCloud’s 60, and held a 15.7% Share of Search versus ScreenCloud’s 11.8%.

## Cite this page

Brandwave. "OptiSigns vs ScreenCloud: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/optisigns-vs-screencloud

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/optisigns-vs-screencloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.