--- title: "Optimizely vs PostHog: Which is searched more in New Zealand?" description: "Is Optimizely or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/optimizely-vs-posthog" publisher: "Brandwave" --- # Optimizely vs PostHog: Which is searched more in New Zealand? Is Optimizely or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Optimizely and PostHog - **Competitive set**: A/B testing tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Optimizely Share of Search**: 41.3% - **PostHog Share of Search**: 48% ## Is Optimizely or PostHog more popular in search? - In September 2026, PostHog had more branded searches than Optimizely among A/B testing tools in New Zealand. PostHog had about 720 branded searches, while Optimizely had 620. PostHog made up 48% of all A/B testing tool searches we track, and Optimizely accounted for 41.3%. - The lead changed hands once in the 12 months ending September 2026: PostHog took it in June 2026. - Across the 12 months ending September 2026, Optimizely’s share of searches among A/B testing tools in New Zealand moved from 46.9% to 41.3%, and its estimated monthly branded searches moved from 610 to 620. - Across the 12 months ending September 2026, PostHog’s share of searches among A/B testing tools in New Zealand moved from 36.9% to 48%, and its estimated monthly branded searches moved from 480 to 720. ## Top A/B testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optimizely appeared in all five answers. PostHog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PostHog was listed before Optimizely in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Optimizely | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | GrowthBook | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Convert Experiences | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about A/B testing tools - Asked ChatGPT "Which A/B testing tool should I use in New Zealand?": 1. PostHog, 2. VWO, 3. GrowthBook, 4. Optimizely - Asked ChatGPT "What are the best A/B testing tools in New Zealand?": 1. VWO, 2. PostHog, 3. Optimizely, 4. Convert Experiences, 5. GrowthBook, 6. AB Tasty - Asked ChatGPT "What's the best A/B testing tool in New Zealand for website conversion testing?": 1. VWO, 2. Convert Experiences, 3. Optimizely, 4. GrowthBook, 5. AB Tasty - Searched Google, AI Overview "a/b testing tools": 1. GrowthBook, 2. PostHog, 3. VWO, 4. Convert Experiences, 5. Statsig, 6. Optimizely, 7. AB Tasty - Searched Google, AI Overview "best ab testing tool": 1. Optimizely, 2. VWO, 3. AB Tasty, 4. GrowthBook, 5. PostHog, 6. Statsig Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand A/B testing tools in September 2026? - Estimated monthly branded searches for PostHog in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## Month by month | Month | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 46.9% | 1 | 480 | 36.9% | 2 | | Nov 2025 | 490 | 47.6% | 1 | 390 | 37.9% | 2 | | Dec 2025 | 400 | 42.6% | 1 | 390 | 41.5% | 2 | | Jan 2026 | 480 | 41.4% | 1 | 480 | 41.4% | 2 | | Feb 2026 | 480 | 44.4% | 1 | 390 | 36.1% | 2 | | Mar 2026 | 610 | 42.7% | 1 | 590 | 41.3% | 2 | | Apr 2026 | 490 | 43% | 1 | 390 | 34.2% | 2 | | May 2026 | 610 | 46.6% | 1 | 480 | 36.6% | 2 | | Jun 2026 | 620 | 36.7% | 2 | 880 | 52.1% | 1 | | Jul 2026 | 510 | 35.2% | 2 | 720 | 49.7% | 1 | | Aug 2026 | 620 | 41.1% | 2 | 720 | 47.7% | 1 | | Sep 2026 | 620 | 41.3% | 2 | 720 | 48% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Optimizely’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Optimizely**: Measured on the search terms “optimizely”, “optimizely ab testing”, “optimizely experimentation” and “optimizely split testing”, summed into one figure. - **PostHog**: Measured on the search term “posthog”. - [Optimizely profile](/demand/nz/brands/optimizely) - [PostHog profile](/demand/nz/brands/posthog) - [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Optimizely or PostHog more popular in search? In September 2026, PostHog had more branded searches than Optimizely among A/B testing tools in New Zealand. PostHog had about 720 branded searches, while Optimizely had 620. PostHog made up 48% of all A/B testing tool searches we track, and Optimizely accounted for 41.3%. ## Cite this page Brandwave. "Optimizely vs PostHog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/optimizely-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/optimizely-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.