--- title: "Opt4 Personnel vs Search Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Opt4 Personnel or Search Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/opt4-personnel-vs-search-recruitment" publisher: "Brandwave" --- # Opt4 Personnel vs Search Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Opt4 Personnel or Search Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Opt4 Personnel and Search Recruitment - **Competitive set**: Blenheim recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Opt4 Personnel Share of Search**: 7% - **Search Recruitment Share of Search**: 27.9% ## Which is more popular in search, Opt4 Personnel or Search Recruitment? - In August 2026, Search Recruitment had more branded searches than Opt4 Personnel among blenheim recruitment agencies in New Zealand. Search Recruitment was estimated to have 120 branded searches compared to Opt4 Personnel’s 30, and held a 27.9% Share of Search versus Opt4 Personnel’s 7%. - Search Recruitment was ahead of Opt4 Personnel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Opt4 Personnel’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 11.4% to 7%, and its estimated monthly branded searches moved from 40 to 30. - Across the 11 months ending August 2026, Search Recruitment’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 17.1% to 27.9%, and its estimated monthly branded searches moved from 60 to 120. ## How did search popularity change for New Zealand blenheim recruitment agencies in August 2026? - In August 2026, Only Human overtook Opt4 Personnel to rank 3rd among blenheim recruitment agencies in New Zealand, at 7%. - In August 2026, Search Recruitment gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 25% to 27.9%. - In August 2026, Opt4 Personnel lost estimated Share of Search among blenheim recruitment agencies in New Zealand, from 17.5% to 7%. ## Month by month | Month | Opt4 Personnel estimated searches | Opt4 Personnel Share of Search | Opt4 Personnel rank | Search Recruitment estimated searches | Search Recruitment Share of Search | Search Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 11.4% | 3 | 60 | 17.1% | 2 | | Nov 2025 | 30 | 7.3% | 4 | 100 | 24.4% | 2 | | Dec 2025 | 40 | 10.3% | 3 | 90 | 23.1% | 2 | | Jan 2026 | 50 | 9.8% | 3 | 130 | 25.5% | 2 | | Feb 2026 | 60 | 13.3% | 3 | 100 | 22.2% | 2 | | Mar 2026 | 50 | 10.4% | 3 | 130 | 27.1% | 2 | | Apr 2026 | 70 | 17.5% | 3 | 80 | 20% | 2 | | May 2026 | 70 | 15.9% | 3 | 100 | 22.7% | 2 | | Jun 2026 | 100 | 19.6% | 3 | 150 | 29.4% | 2 | | Jul 2026 | 70 | 17.5% | 3 | 100 | 25% | 2 | | Aug 2026 | 30 | 7% | 4 | 120 | 27.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Opt4 Personnel’s and Search Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Opt4 Personnel**: Measured on the search terms “opt4 personnel” and “opt4 personnel blenheim”, summed into one figure. - **Search Recruitment**: Measured on the search terms “search recruitment”, “search recruitment jobs”, “search recruitment nelson”, “search recruitment nz” and “searchrecruitment”, summed into one figure. - [Opt4 Personnel profile](/demand/nz/brands/opt4-personnel) - [Search Recruitment profile](/demand/nz/brands/search-recruitment) - [All blenheim recruitment agencies in New Zealand](/demand/nz/categories/nz-blenheim-recruitment-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Opt4 Personnel or Search Recruitment? In August 2026, Search Recruitment had more branded searches than Opt4 Personnel among blenheim recruitment agencies in New Zealand. Search Recruitment was estimated to have 120 branded searches compared to Opt4 Personnel’s 30, and held a 27.9% Share of Search versus Opt4 Personnel’s 7%. ## Cite this page Brandwave. "Opt4 Personnel vs Search Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/opt4-personnel-vs-search-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/opt4-personnel-vs-search-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.