--- title: "OPSM vs Oscar Wylee: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OPSM or Oscar Wylee? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/opsm-vs-oscar-wylee" publisher: "Brandwave" --- # OPSM vs Oscar Wylee: Which is more popular by branded search in New Zealand? Which is more popular in search, OPSM or Oscar Wylee? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OPSM and Oscar Wylee - **Competitive set**: Palmerston North optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **OPSM Share of Search**: 22.5% - **Oscar Wylee Share of Search**: 4.9% ## Which is more popular in search, OPSM or Oscar Wylee? - In August 2026, OPSM had more branded searches than Oscar Wylee among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Oscar Wylee’s 6.6K, and held a 22.5% Share of Search versus Oscar Wylee’s 4.9%. - OPSM was ahead of Oscar Wylee in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 21.1% to 22.5%, and its estimated monthly branded searches moved from 28.4K to 30.6K. - Across the 11 months ending August 2026, Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 4.4% to 4.9%, and its estimated monthly branded searches moved from 6K to 6.6K. ## How did search popularity change for New Zealand palmerston north optometrists in August 2026? - In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%. - Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026. ## Month by month | Month | OPSM estimated searches | OPSM Share of Search | OPSM rank | Oscar Wylee estimated searches | Oscar Wylee Share of Search | Oscar Wylee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.4K | 21.1% | 2 | 6K | 4.4% | 3 | | Nov 2025 | 33.6K | 22.6% | 2 | 5.9K | 3.9% | 3 | | Dec 2025 | 30.4K | 23.8% | 2 | 5K | 3.9% | 3 | | Jan 2026 | 31.2K | 21.3% | 2 | 6K | 4.1% | 3 | | Feb 2026 | 26.1K | 20.4% | 2 | 5.8K | 4.6% | 3 | | Mar 2026 | 30.8K | 20.2% | 2 | 6.2K | 4.1% | 3 | | Apr 2026 | 29.2K | 19.7% | 2 | 5.8K | 3.9% | 3 | | May 2026 | 31.3K | 20.6% | 2 | 6.1K | 4% | 3 | | Jun 2026 | 30.7K | 22.6% | 2 | 6.1K | 4.5% | 3 | | Jul 2026 | 31.1K | 23.1% | 2 | 6.1K | 4.5% | 3 | | Aug 2026 | 30.6K | 22.5% | 2 | 6.6K | 4.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OPSM’s and Oscar Wylee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure. - **Oscar Wylee**: Measured on the search terms “oscar wylee”, “oscar wylee blue light”, “oscar wylee cost”, “oscar wylee eyewear”, “oscar wylee glasses”, “oscar wylee locations”, “oscar wylee near me”, “oscar wylee new zealand”, “oscar wylee nz”, “oscar wylee offers”, “oscar wylee optometrist”, “oscar wylee palmerston north”, “oscar wylee price list”, “oscar wylee prices”, “oscar wylee shop”, “oscar wylee stores”, “oscar wylee sunglasses”, “oscar wylee the plaza” and “oscarwylee”, summed into one figure. - [OPSM profile](/demand/nz/brands/opsm) - [Oscar Wylee profile](/demand/nz/brands/oscar-wylee) - [All palmerston north optometrists in New Zealand](/demand/nz/categories/nz-palmerston-north-optometrists): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OPSM or Oscar Wylee? In August 2026, OPSM had more branded searches than Oscar Wylee among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Oscar Wylee’s 6.6K, and held a 22.5% Share of Search versus Oscar Wylee’s 4.9%. ## Cite this page Brandwave. "OPSM vs Oscar Wylee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/opsm-vs-oscar-wylee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/opsm-vs-oscar-wylee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.