--- title: "Opes Mortgages vs Roost: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Opes Mortgages or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/opes-mortgages-vs-roost" publisher: "Brandwave" --- # Opes Mortgages vs Roost: Which is more popular by branded search in New Zealand? Which is more popular in search, Opes Mortgages or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Opes Mortgages and Roost - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Opes Mortgages Share of Search**: 0.76% - **Roost Share of Search**: 0.71% ## Which is more popular in search, Opes Mortgages or Roost? - In August 2026, Opes Mortgages and Roost were level on Share of Search among mortgage advisers in New Zealand, with an estimated 170 versus 160 branded searches, at 0.76% and 0.71% estimated Share of Search. - The lead changed hands 5 times in the 11 months ending August 2026: Opes Mortgages took it in December 2025, Roost took it in January 2026, Opes Mortgages took it in March 2026, Roost took it in April 2026, Opes Mortgages took it in May 2026. - Across the 11 months ending August 2026, Opes Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.82% to 0.76%, and its estimated monthly branded searches moved from 210 to 170. - Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.71%, and its estimated monthly branded searches moved from 230 to 160. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Estimated monthly branded searches for Roost in New Zealand fell 30.4% over 11 measured months, from 230 to 160 in August 2026. - Estimated monthly branded searches for Opes Mortgages in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026. ## Month by month | Month | Opes Mortgages estimated searches | Opes Mortgages Share of Search | Opes Mortgages rank | Roost estimated searches | Roost Share of Search | Roost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.82% | 17 | 230 | 0.9% | 15 | | Nov 2025 | 210 | 0.85% | 15 | 270 | 1.1% | 13 | | Dec 2025 | 210 | 1.1% | 12 | 140 | 0.75% | 16 | | Jan 2026 | 170 | 0.74% | 17 | 180 | 0.78% | 16 | | Feb 2026 | 170 | 0.67% | 15 | 170 | 0.67% | 16 | | Mar 2026 | 210 | 0.81% | 17 | 190 | 0.73% | 19 | | Apr 2026 | 140 | 0.64% | 20 | 150 | 0.69% | 19 | | May 2026 | 260 | 1.1% | 13 | 150 | 0.64% | 20 | | Jun 2026 | 170 | 0.8% | 18 | 170 | 0.8% | 19 | | Jul 2026 | 170 | 0.81% | 17 | 170 | 0.81% | 18 | | Aug 2026 | 170 | 0.76% | 17 | 160 | 0.71% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Opes Mortgages’ and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Opes Mortgages**: Measured on the search terms “opes mortgage” and “opes mortgages”, summed into one figure. - **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure. - [Opes Mortgages profile](/demand/nz/brands/opes-mortgages) - [Roost profile](/demand/nz/brands/roost) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Opes Mortgages or Roost? In August 2026, Opes Mortgages and Roost were level on Share of Search among mortgage advisers in New Zealand, with an estimated 170 versus 160 branded searches, at 0.76% and 0.71% estimated Share of Search. ## Cite this page Brandwave. "Opes Mortgages vs Roost: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/opes-mortgages-vs-roost This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/opes-mortgages-vs-roost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.