--- title: "OpenAI vs xAI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OpenAI or xAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/openai-vs-xai" publisher: "Brandwave" --- # OpenAI vs xAI: Which is more popular by branded search in New Zealand? Which is more popular in search, OpenAI or xAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OpenAI and xAI - **Competitive set**: AI model companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **OpenAI Share of Search**: 61.2% - **xAI Share of Search**: 0.62% ## Which is more popular in search, OpenAI or xAI? - In August 2026, OpenAI had more branded searches than xAI among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to xAI’s 210, and held a 61.2% Share of Search versus xAI’s 0.62%. - OpenAI was ahead of xAI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand moved from 84.4% to 61.2%, and its estimated monthly branded searches moved from 29.1K to 20.7K. - Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand moved from 0.73% to 0.62%, and its estimated monthly branded searches moved from 250 to 210. ## How did search popularity change for New Zealand AI model companies in August 2026? - In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%. - Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026. ## Month by month | Month | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank | xAI estimated searches | xAI Share of Search | xAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.1K | 84.4% | 1 | 250 | 0.73% | 5 | | Nov 2025 | 23.8K | 81.5% | 1 | 190 | 0.65% | 5 | | Dec 2025 | 19.5K | 79.2% | 1 | 180 | 0.73% | 5 | | Jan 2026 | 16.4K | 72.9% | 1 | 280 | 1.2% | 5 | | Feb 2026 | 20.2K | 47.9% | 1 | 340 | 0.81% | 5 | | Mar 2026 | 24.4K | 52.3% | 1 | 300 | 0.64% | 5 | | Apr 2026 | 20.6K | 52.8% | 1 | 240 | 0.61% | 5 | | May 2026 | 20.7K | 56.6% | 1 | 320 | 0.88% | 5 | | Jun 2026 | 18K | 42.1% | 2 | 280 | 0.65% | 5 | | Jul 2026 | 21.5K | 65.6% | 1 | 240 | 0.73% | 5 | | Aug 2026 | 20.7K | 61.2% | 1 | 210 | 0.62% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OpenAI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OpenAI**: Measured on the search terms “codex openai”, “openai”, “openai ai”, “openai ai model”, “openai api”, “openai blog”, “openai chatbot”, “openai chatbot gpt”, “openai com”, “openai founder”, “openai image generator”, “openai llm”, “openai model”, “openai near me”, “openai news”, “openai online”, “openai platform”, “openai playgrounds”, “openai revenue”, “openai value”, “openai whisper” and “whisper openai”, summed into one figure. - **xAI**: Measured on the search terms “x ai”, “xai ai”, “xai ai model”, “xai api” and “xai llm”, summed into one figure. - [OpenAI profile](/demand/nz/brands/openai) - [xAI profile](/demand/nz/brands/xai) - [All AI model companies in New Zealand](/demand/nz/categories/nz-ai-model-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OpenAI or xAI? In August 2026, OpenAI had more branded searches than xAI among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to xAI’s 210, and held a 61.2% Share of Search versus xAI’s 0.62%. ## Cite this page Brandwave. "OpenAI vs xAI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/openai-vs-xai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/openai-vs-xai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.