---
title: "Open2view vs Trade Me Property: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Open2view or Trade Me Property? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/open2view-vs-trade-me-property"
publisher: "Brandwave"
---

# Open2view vs Trade Me Property: Which is more popular by branded search in New Zealand?

Which is more popular in search, Open2view or Trade Me Property? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Open2view and Trade Me Property
- **Competitive set**: Property Websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Open2view Share of Search**: 0.18%
- **Trade Me Property Share of Search**: 42.9%

## Which is more popular in search, Open2view or Trade Me Property?

- In August 2026, Trade Me Property had more branded searches than Open2view among property websites in New Zealand. Trade Me Property was estimated to have 209K branded searches compared to Open2view’s 880, and held a 42.9% Share of Search versus Open2view’s 0.18%.
- Trade Me Property was ahead of Open2view in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Open2view’s estimated Share of Search among property websites in New Zealand moved from 0.25% to 0.18%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 11 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand moved from 43.8% to 42.9%, and its estimated monthly branded searches moved from 228K to 209K.

## How did search popularity change for New Zealand property websites in August 2026?

- In August 2026, Trade Me Property lost estimated Share of Search among property websites in New Zealand, from 46.7% to 42.9%.
- Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Month by month

| Month | Open2view estimated searches | Open2view Share of Search | Open2view rank | Trade Me Property estimated searches | Trade Me Property Share of Search | Trade Me Property rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.25% | 7 | 228K | 43.8% | 1 |
| Nov 2025 | 1.3K | 0.24% | 7 | 256K | 46.7% | 1 |
| Dec 2025 | 720 | 0.17% | 7 | 196K | 45.5% | 1 |
| Jan 2026 | 1K | 0.19% | 7 | 239K | 45.6% | 1 |
| Feb 2026 | 1.3K | 0.25% | 7 | 239K | 45.1% | 1 |
| Mar 2026 | 1.3K | 0.24% | 7 | 239K | 45% | 1 |
| Apr 2026 | 1K | 0.21% | 7 | 209K | 43.7% | 1 |
| May 2026 | 1K | 0.2% | 7 | 209K | 42.1% | 1 |
| Jun 2026 | 1K | 0.22% | 7 | 209K | 45.3% | 1 |
| Jul 2026 | 1K | 0.22% | 7 | 209K | 46.7% | 1 |
| Aug 2026 | 880 | 0.18% | 7 | 209K | 42.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Open2view’s and Trade Me Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Open2view**: Measured on the search term “Open2view”.
- **Trade Me Property**: Measured on the search terms “Trade Me Property” and “Trademe Property”, summed into one figure.

- [Open2view profile](/demand/nz/brands/open2view)
- [Trade Me Property profile](/demand/nz/brands/trade-me-property)
- [All property websites in New Zealand](/demand/nz/categories/nz-property-websites): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Open2view or Trade Me Property?

In August 2026, Trade Me Property had more branded searches than Open2view among property websites in New Zealand. Trade Me Property was estimated to have 209K branded searches compared to Open2view’s 880, and held a 42.9% Share of Search versus Open2view’s 0.18%.

## Cite this page

Brandwave. "Open2view vs Trade Me Property: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/open2view-vs-trade-me-property

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/open2view-vs-trade-me-property. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.