---
title: "oOh!media vs Shout Media: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, oOh!media or Shout Media? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oohmedia-vs-shout-media"
publisher: "Brandwave"
---

# oOh!media vs Shout Media: Which is more popular by branded search in New Zealand?

Which is more popular in search, oOh!media or Shout Media? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: oOh!media and Shout Media
- **Competitive set**: Out-of-Home Advertising
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **oOh!media Share of Search**: 10.1%
- **Shout Media Share of Search**: 6.6%

## Which is more popular in search, oOh!media or Shout Media?

- In August 2026, oOh!media had more branded searches than Shout Media among Out-of-Home advertising in New Zealand. oOh!media was estimated to have 490 branded searches compared to Shout Media’s 320, and held a 10.1% Share of Search versus Shout Media’s 6.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: Shout Media took it in January 2026, oOh!media took it in March 2026.
- Across the 11 months ending August 2026, oOh!media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches moved from 460 to 490.
- Across the 11 months ending August 2026, Shout Media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 7.3% to 6.6%, and its estimated monthly branded searches held steady at 320.

## How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

Neither oOh!media nor Shout Media moved beyond provider rounding among Out-of-Home advertising in Aug 2026.

## Month by month

| Month | oOh!media estimated searches | oOh!media Share of Search | oOh!media rank | Shout Media estimated searches | Shout Media Share of Search | Shout Media rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 10.6% | 5 | 320 | 7.3% | 6 |
| Nov 2025 | 410 | 10.4% | 5 | 320 | 8.1% | 6 |
| Dec 2025 | 270 | 9.2% | 5 | 210 | 7.2% | 6 |
| Jan 2026 | 300 | 6.6% | 6 | 320 | 7% | 5 |
| Feb 2026 | 340 | 9.2% | 6 | 390 | 10.5% | 5 |
| Mar 2026 | 430 | 9.3% | 5 | 320 | 6.9% | 6 |
| Apr 2026 | 530 | 13.9% | 4 | 320 | 8.4% | 6 |
| May 2026 | 500 | 10.2% | 5 | 320 | 6.5% | 6 |
| Jun 2026 | 570 | 14.7% | 3 | 260 | 6.7% | 6 |
| Jul 2026 | 410 | 10.4% | 5 | 260 | 6.6% | 6 |
| Aug 2026 | 490 | 10.1% | 5 | 320 | 6.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using oOh!media’s and Shout Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **oOh!media**: Measured on the search terms “adshel”, “adshel nz”, “ooh media”, “ooh media auckland”, “ooh media billboards”, “ooh media bus shelter”, “ooh media new zealand”, “ooh media nz”, “ooh media street furniture”, “ooh media wellington” and “oohmedia”, summed into one figure.
- **Shout Media**: Measured on the search term “shout media”.

- [oOh!media profile](/demand/nz/brands/oohmedia)
- [Shout Media profile](/demand/nz/brands/shout-media)
- [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, oOh!media or Shout Media?

In August 2026, oOh!media had more branded searches than Shout Media among Out-of-Home advertising in New Zealand. oOh!media was estimated to have 490 branded searches compared to Shout Media’s 320, and held a 10.1% Share of Search versus Shout Media’s 6.6%.

## Cite this page

Brandwave. "oOh!media vs Shout Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oohmedia-vs-shout-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oohmedia-vs-shout-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.