---
title: "Oob vs Puhoi Valley: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oob or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oob-vs-puhoi-valley"
publisher: "Brandwave"
---

# Oob vs Puhoi Valley: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oob or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oob and Puhoi Valley
- **Competitive set**: Milk brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oob Share of Search**: 0.44%
- **Puhoi Valley Share of Search**: 15.5%

## Which is more popular in search, Oob or Puhoi Valley?

- In August 2026, Puhoi Valley had more branded searches than Oob among milk brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Oob’s 70, and held a 15.5% Share of Search versus Oob’s 0.44%.
- Puhoi Valley was ahead of Oob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oob’s estimated Share of Search among milk brands in New Zealand moved from 0.52% to 0.44%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 15.5%, and its estimated monthly branded searches moved from 2.1K to 2.5K.

## How did search popularity change for New Zealand milk brands in August 2026?

- In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.

## Month by month

| Month | Oob estimated searches | Oob Share of Search | Oob rank | Puhoi Valley estimated searches | Puhoi Valley Share of Search | Puhoi Valley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.52% | 5 | 2.1K | 15.8% | 4 |
| Nov 2025 | 70 | 0.52% | 5 | 1.6K | 12.1% | 4 |
| Dec 2025 | 50 | 0.44% | 5 | 1.6K | 13.6% | 4 |
| Jan 2026 | 70 | 0.49% | 5 | 2.3K | 15.7% | 3 |
| Feb 2026 | 50 | 0.36% | 5 | 1.7K | 11.9% | 4 |
| Mar 2026 | 50 | 0.33% | 5 | 1.8K | 11.9% | 4 |
| Apr 2026 | 30 | 0.18% | 5 | 1.7K | 9.7% | 4 |
| May 2026 | 40 | 0.24% | 5 | 2K | 12% | 4 |
| Jun 2026 | 40 | 0.26% | 5 | 1.7K | 11.3% | 4 |
| Jul 2026 | 30 | 0.2% | 5 | 1.8K | 11.8% | 4 |
| Aug 2026 | 70 | 0.44% | 5 | 2.5K | 15.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oob’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oob**: Measured on the search term “oob organic”.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.

- [Oob profile](/demand/nz/brands/oob)
- [Puhoi Valley profile](/demand/nz/brands/puhoi-valley)
- [All milk brands in New Zealand](/demand/nz/categories/nz-milk-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oob or Puhoi Valley?

In August 2026, Puhoi Valley had more branded searches than Oob among milk brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Oob’s 70, and held a 15.5% Share of Search versus Oob’s 0.44%.

## Cite this page

Brandwave. "Oob vs Puhoi Valley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oob-vs-puhoi-valley

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oob-vs-puhoi-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.