--- title: "Onsen Hot Pools vs Spring Spa: Which is more popular in New Zealand?" description: "Is Onsen Hot Pools or Spring Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Day spas and massage therapy set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/onsen-hot-pools-vs-spring-spa" publisher: "Brandwave" --- # Onsen Hot Pools vs Spring Spa: Which is more popular in New Zealand? Is Onsen Hot Pools or Spring Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Day spas and massage therapy set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Onsen Hot Pools and Spring Spa - **Competitive set**: Day spas and massage therapy - **Market**: New Zealand - **Month measured**: Oct 2026 - **Onsen Hot Pools Share of Search**: 17.9% - **Spring Spa Share of Search**: 7.9% ## Is Onsen Hot Pools or Spring Spa more popular in search? - In October 2026, Onsen Hot Pools had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Onsen Hot Pools had about 6,600 branded searches, while Spring Spa had 2,900. Onsen Hot Pools made up 17.9% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. - Onsen Hot Pools was ahead of Spring Spa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand moved from 18.2% to 17.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top day spas and massage therapy in ChatGPT and Google AI Overviews In three ChatGPT questions, Onsen Hot Pools appeared in all three answers. Spring Spa did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Onsen Hot Pools | 1st | 3 of 3 | 3 of 3 | | Chuan Spa | 2nd | 3 of 3 | 3 of 3 | | Polynesian Spa | 3rd | 3 of 3 | 3 of 3 | | Body Sanctum | 4th | 1 of 3 | 1 of 3 | | Endota | Not ranked | 0 of 3 | 0 of 3 | | Spring Spa | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about day spas and massage therapy - Asked ChatGPT "Which day spa should I book in New Zealand?": 1. Onsen Hot Pools, 2. Chuan Spa, 3. Polynesian Spa - Asked ChatGPT "What are the best day spas in New Zealand?": 1. Onsen Hot Pools, 2. Polynesian Spa, 3. Chuan Spa - Asked ChatGPT "What's the best day spa in New Zealand for massage therapy?": 1. Body Sanctum, 2. Chuan Spa, 3. Onsen Hot Pools, 4. Polynesian Spa Not named in any answer: Endota and Spring Spa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand day spas and massage therapy in October 2026? - In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%. - Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026. ## How has branded search for Onsen Hot Pools and Spring Spa changed in New Zealand over the last 12 months? | Month | Onsen Hot Pools estimated searches | Onsen Hot Pools Share of Search | Onsen Hot Pools rank | Spring Spa estimated searches | Spring Spa Share of Search | Spring Spa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 18.2% | 2 | 3.6K | 8.1% | 4 | | Dec 2025 | 8.1K | 13.4% | 2 | 4.4K | 7.3% | 4 | | Jan 2026 | 9.9K | 16.4% | 2 | 3.6K | 6% | 4 | | Feb 2026 | 8.1K | 16.3% | 2 | 2.9K | 5.9% | 4 | | Mar 2026 | 8.1K | 18% | 2 | 3.6K | 8% | 4 | | Apr 2026 | 9.9K | 18.8% | 2 | 3.6K | 6.8% | 4 | | May 2026 | 9.9K | 23.1% | 2 | 3.6K | 8.4% | 4 | | Jun 2026 | 12.1K | 31% | 2 | 2.9K | 7.4% | 4 | | Jul 2026 | 9.9K | 21.8% | 2 | 2.9K | 6.4% | 4 | | Aug 2026 | 9.9K | 24.2% | 2 | 2.9K | 7.1% | 4 | | Sep 2026 | 8.1K | 21.2% | 2 | 2.9K | 7.6% | 4 | | Oct 2026 | 6.6K | 17.9% | 2 | 2.9K | 7.9% | 4 | ## How are Onsen Hot Pools’ and Spring Spa’s branded searches counted? Brandwave collects information about searches that people make online using Onsen Hot Pools’ and Spring Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Onsen Hot Pools**: Measured on the search term “onsen hot pools”. - **Spring Spa**: Measured on the search term “springspa”. - [Onsen Hot Pools profile](/demand/nz/brands/onsen-hot-pools) - [Spring Spa profile](/demand/nz/brands/spring-spa) - [All day spas and massage therapy in New Zealand](/demand/nz/categories/nz-day-spas): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Onsen Hot Pools or Spring Spa more popular in search? In October 2026, Onsen Hot Pools had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Onsen Hot Pools had about 6,600 branded searches, while Spring Spa had 2,900. Onsen Hot Pools made up 17.9% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. ## Cite this page Brandwave. "Onsen Hot Pools vs Spring Spa: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/onsen-hot-pools-vs-spring-spa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/onsen-hot-pools-vs-spring-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.