---
title: "Only Human vs Search Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Only Human or Search Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/only-human-vs-search-recruitment"
publisher: "Brandwave"
---

# Only Human vs Search Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Only Human or Search Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Only Human and Search Recruitment
- **Competitive set**: Blenheim recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Only Human Share of Search**: 7%
- **Search Recruitment Share of Search**: 27.9%

## Which is more popular in search, Only Human or Search Recruitment?

- In August 2026, Search Recruitment had more branded searches than Only Human among blenheim recruitment agencies in New Zealand. Search Recruitment was estimated to have 120 branded searches compared to Only Human’s 30, and held a 27.9% Share of Search versus Only Human’s 7%.
- Search Recruitment was ahead of Only Human in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Only Human’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 8.6% to 7%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Search Recruitment’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 17.1% to 27.9%, and its estimated monthly branded searches moved from 60 to 120.

## How did search popularity change for New Zealand blenheim recruitment agencies in August 2026?

- In August 2026, Only Human overtook Opt4 Personnel to rank 3rd among blenheim recruitment agencies in New Zealand, at 7%.
- In August 2026, Search Recruitment gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 25% to 27.9%.

## Month by month

| Month | Only Human estimated searches | Only Human Share of Search | Only Human rank | Search Recruitment estimated searches | Search Recruitment Share of Search | Search Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 8.6% | 4 | 60 | 17.1% | 2 |
| Nov 2025 | 30 | 7.3% | 3 | 100 | 24.4% | 2 |
| Dec 2025 | 30 | 7.7% | 4 | 90 | 23.1% | 2 |
| Jan 2026 | 20 | 3.9% | 4 | 130 | 25.5% | 2 |
| Feb 2026 | 20 | 4.4% | 4 | 100 | 22.2% | 2 |
| Mar 2026 | 30 | 6.3% | 4 | 130 | 27.1% | 2 |
| Apr 2026 | 30 | 7.5% | 4 | 80 | 20% | 2 |
| May 2026 | 20 | 4.5% | 4 | 100 | 22.7% | 2 |
| Jun 2026 | 40 | 7.8% | 4 | 150 | 29.4% | 2 |
| Jul 2026 | 20 | 5% | 4 | 100 | 25% | 2 |
| Aug 2026 | 30 | 7% | 3 | 120 | 27.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Only Human’s and Search Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Only Human**: Measured on the search terms “only human blenheim” and “only human recruitment”, summed into one figure.
- **Search Recruitment**: Measured on the search terms “search recruitment”, “search recruitment jobs”, “search recruitment nelson”, “search recruitment nz” and “searchrecruitment”, summed into one figure.

- [Only Human profile](/demand/nz/brands/only-human)
- [Search Recruitment profile](/demand/nz/brands/search-recruitment)
- [All blenheim recruitment agencies in New Zealand](/demand/nz/categories/nz-blenheim-recruitment-agencies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Only Human or Search Recruitment?

In August 2026, Search Recruitment had more branded searches than Only Human among blenheim recruitment agencies in New Zealand. Search Recruitment was estimated to have 120 branded searches compared to Only Human’s 30, and held a 27.9% Share of Search versus Only Human’s 7%.

## Cite this page

Brandwave. "Only Human vs Search Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/only-human-vs-search-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/only-human-vs-search-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.