---
title: "OnlineNZ vs Quest Marketing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, OnlineNZ or Quest Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Hastings digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/onlinenz-vs-quest-marketing"
publisher: "Brandwave"
---

# OnlineNZ vs Quest Marketing: Which is more popular by branded search in New Zealand?

Which is more popular in search, OnlineNZ or Quest Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Hastings digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OnlineNZ and Quest Marketing
- **Competitive set**: Hastings digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **OnlineNZ Share of Search**: 4.8%
- **Quest Marketing Share of Search**: 4.8%

## Which is more popular in search, OnlineNZ or Quest Marketing?

- In August 2026, OnlineNZ and Quest Marketing were level on Share of Search among hastings digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 4.8% estimated Share of Search each.
- OnlineNZ was ahead of Quest Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OnlineNZ’s estimated Share of Search among hastings digital marketing agencies in New Zealand moved from 20% to 4.8%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 11 months ending August 2026, Quest Marketing’s estimated Share of Search among hastings digital marketing agencies in New Zealand moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand hastings digital marketing agencies in August 2026?

- In August 2026, OnlineNZ gained estimated Share of Search among hastings digital marketing agencies in New Zealand, from 2.9% to 4.8%.
- In August 2026, Quest Marketing gained estimated Share of Search among hastings digital marketing agencies in New Zealand, from 2.9% to 4.8%.

## Month by month

| Month | OnlineNZ estimated searches | OnlineNZ Share of Search | OnlineNZ rank | Quest Marketing estimated searches | Quest Marketing Share of Search | Quest Marketing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 20% | 3 | 10 | 5% | 6 |
| Nov 2025 | 30 | 16.7% | 4 | 10 | 5.6% | 6 |
| Dec 2025 | 20 | 14.3% | 3 | 20 | 14.3% | 4 |
| Jan 2026 | 10 | 3.8% | 4 | 10 | 3.8% | 5 |
| Feb 2026 | 20 | 10% | 4 | 10 | 5% | 6 |
| Mar 2026 | 10 | 4.3% | 5 | 10 | 4.3% | 6 |
| Apr 2026 | 10 | 3.7% | 5 | 10 | 3.7% | 6 |
| May 2026 | 10 | 2.4% | 5 | 10 | 2.4% | 6 |
| Jun 2026 | 10 | 2.6% | 5 | 10 | 2.6% | 6 |
| Jul 2026 | 10 | 2.9% | 5 | 10 | 2.9% | 6 |
| Aug 2026 | 10 | 4.8% | 5 | 10 | 4.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OnlineNZ’s and Quest Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OnlineNZ**: Measured on the search term “onlinenz”.
- **Quest Marketing**: Measured on the search terms “quest marketing” and “questmarketing”, summed into one figure.

- [OnlineNZ profile](/demand/nz/brands/onlinenz)
- [Quest Marketing profile](/demand/nz/brands/quest-marketing)
- [All hastings digital marketing agencies in New Zealand](/demand/nz/categories/nz-hastings-digital-marketing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OnlineNZ or Quest Marketing?

In August 2026, OnlineNZ and Quest Marketing were level on Share of Search among hastings digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 4.8% estimated Share of Search each.

## Cite this page

Brandwave. "OnlineNZ vs Quest Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/onlinenz-vs-quest-marketing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/onlinenz-vs-quest-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.