--- title: "O'Neill vs Rip Curl: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, O'Neill or Rip Curl? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oneill-vs-rip-curl" publisher: "Brandwave" --- # O'Neill vs Rip Curl: Which is more popular by branded search in New Zealand? Which is more popular in search, O'Neill or Rip Curl? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: O'Neill and Rip Curl - **Competitive set**: Surf brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **O'Neill Share of Search**: 3% - **Rip Curl Share of Search**: 34.8% ## Which is more popular in search, O'Neill or Rip Curl? - In August 2026, Rip Curl had more branded searches than O'Neill among surf brands in New Zealand. Rip Curl was estimated to have 8K branded searches compared to O'Neill’s 690, and held a 34.8% Share of Search versus O'Neill’s 3%. - Rip Curl was ahead of O'Neill in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 730 to 690. - Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand moved from 39% to 34.8%, and its estimated monthly branded searches moved from 11K to 8K. ## How did search popularity change for New Zealand surf brands in August 2026? - In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%. - In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%. ## Month by month | Month | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 2.6% | 7 | 11K | 39% | 1 | | Nov 2025 | 1.1K | 2.4% | 7 | 16.6K | 37.1% | 1 | | Dec 2025 | 1.1K | 2.7% | 7 | 17.2K | 40.7% | 1 | | Jan 2026 | 1K | 3.1% | 7 | 13.3K | 40.7% | 1 | | Feb 2026 | 930 | 4% | 7 | 8.9K | 38.4% | 1 | | Mar 2026 | 840 | 3.7% | 7 | 8.9K | 39.3% | 1 | | Apr 2026 | 840 | 3.5% | 7 | 8.6K | 35.8% | 1 | | May 2026 | 850 | 3.9% | 7 | 7.4K | 33.8% | 1 | | Jun 2026 | 760 | 3.6% | 7 | 7.6K | 35.8% | 1 | | Jul 2026 | 780 | 3.6% | 7 | 7.8K | 35.7% | 1 | | Aug 2026 | 690 | 3% | 7 | 8K | 34.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using O'Neill’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **O'Neill**: Measured on the search terms “hyperfreak oneill wetsuit”, “o neill boardshorts”, “o neill clothing”, “o neill nz”, “o neill wetsuit”, “oneill surf” and “oneill wetsuit”, summed into one figure. - **Rip Curl**: Measured on the search terms “mirage rip curl boardshorts”, “rip curl”, “rip curl boardshorts”, “rip curl clothing”, “rip curl f light”, “rip curl near me”, “rip curl nz”, “rip curl nz stores”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl shop”, “rip curl swimwear”, “rip curl t shirts”, “rip curl togs”, “rip curl wetsuit”, “ripcurl”, “ripcurl australia”, “ripcurl boardshorts”, “ripcurl clothing”, “ripcurl co nz”, “ripcurl nz”, “ripcurl rashvest” and “ripcurl wetsuit”, summed into one figure. - [O'Neill profile](/demand/nz/brands/oneill) - [Rip Curl profile](/demand/nz/brands/rip-curl) - [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, O'Neill or Rip Curl? In August 2026, Rip Curl had more branded searches than O'Neill among surf brands in New Zealand. Rip Curl was estimated to have 8K branded searches compared to O'Neill’s 690, and held a 34.8% Share of Search versus O'Neill’s 3%. ## Cite this page Brandwave. "O'Neill vs Rip Curl: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oneill-vs-rip-curl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oneill-vs-rip-curl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.