---
title: "O'Neill vs Quiksilver: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, O'Neill or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oneill-vs-quiksilver"
publisher: "Brandwave"
---

# O'Neill vs Quiksilver: Which is more popular by branded search in New Zealand?

Which is more popular in search, O'Neill or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: O'Neill and Quiksilver
- **Competitive set**: Surf brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **O'Neill Share of Search**: 3%
- **Quiksilver Share of Search**: 5.6%

## Which is more popular in search, O'Neill or Quiksilver?

- In August 2026, Quiksilver had more branded searches than O'Neill among surf brands in New Zealand. Quiksilver was estimated to have 1.3K branded searches compared to O'Neill’s 690, and held a 5.6% Share of Search versus O'Neill’s 3%.
- Quiksilver was ahead of O'Neill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 730 to 690.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.3K.

## How did search popularity change for New Zealand surf brands in August 2026?

- In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
- In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.

## Month by month

| Month | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | Quiksilver estimated searches | Quiksilver Share of Search | Quiksilver rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 2.6% | 7 | 1.7K | 6% | 6 |
| Nov 2025 | 1.1K | 2.4% | 7 | 2.8K | 6.3% | 5 |
| Dec 2025 | 1.1K | 2.7% | 7 | 2.3K | 5.3% | 6 |
| Jan 2026 | 1K | 3.1% | 7 | 1.8K | 5.6% | 6 |
| Feb 2026 | 930 | 4% | 7 | 1.6K | 6.8% | 5 |
| Mar 2026 | 840 | 3.7% | 7 | 1.4K | 6.4% | 5 |
| Apr 2026 | 840 | 3.5% | 7 | 1.4K | 6.1% | 5 |
| May 2026 | 850 | 3.9% | 7 | 1.5K | 6.7% | 6 |
| Jun 2026 | 760 | 3.6% | 7 | 1.6K | 7.7% | 6 |
| Jul 2026 | 780 | 3.6% | 7 | 1.4K | 6.5% | 6 |
| Aug 2026 | 690 | 3% | 7 | 1.3K | 5.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using O'Neill’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **O'Neill**: Measured on the search terms “hyperfreak oneill wetsuit”, “o neill boardshorts”, “o neill clothing”, “o neill nz”, “o neill wetsuit”, “oneill surf” and “oneill wetsuit”, summed into one figure.
- **Quiksilver**: Measured on the search terms “quiksilver”, “quiksilver apparel”, “quiksilver boardshorts”, “quiksilver clothing”, “quiksilver co nz”, “quiksilver hoody”, “quiksilver ladies”, “quiksilver near me”, “quiksilver new zealand”, “quiksilver nz”, “quiksilver online” and “quiksilver wetsuit”, summed into one figure.

- [O'Neill profile](/demand/nz/brands/oneill)
- [Quiksilver profile](/demand/nz/brands/quiksilver)
- [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, O'Neill or Quiksilver?

In August 2026, Quiksilver had more branded searches than O'Neill among surf brands in New Zealand. Quiksilver was estimated to have 1.3K branded searches compared to O'Neill’s 690, and held a 5.6% Share of Search versus O'Neill’s 3%.

## Cite this page

Brandwave. "O'Neill vs Quiksilver: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oneill-vs-quiksilver

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oneill-vs-quiksilver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.