---
title: "O’Neill Devereux vs Whitcombe Law: Which is searched more in New Zealand?"
description: "Is O’Neill Devereux or Whitcombe Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oneill-devereux-vs-whitcombe-law"
publisher: "Brandwave"
---

# O’Neill Devereux vs Whitcombe Law: Which is searched more in New Zealand?

Is O’Neill Devereux or Whitcombe Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: O’Neill Devereux and Whitcombe Law
- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **O’Neill Devereux Share of Search**: 10.9%
- **Whitcombe Law Share of Search**: 10.9%

## Is O’Neill Devereux or Whitcombe Law more popular in search?

- In September 2026, O’Neill Devereux and Whitcombe Law were level in searches among Dunedin law firms in New Zealand, with an estimated 260 branded searches each, at 10.9% of the total each.
- O’Neill Devereux was ahead of Whitcombe Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, O’Neill Devereux’s share of searches among Dunedin law firms in New Zealand moved from 12.6% to 10.9%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Whitcombe Law’s share of searches among Dunedin law firms in New Zealand moved from 8.3% to 10.9%, and its estimated monthly branded searches moved from 170 to 260.

## Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Whitcombe Law appeared in all three answers. O’Neill Devereux did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Downie Stewart Lawyers | 1st | 3 of 3 | 3 of 3 |
| Whitcombe Law | 2nd | 3 of 3 | 3 of 3 |
| McMillan & Co | 3rd | 3 of 3 | 3 of 3 |
| Anderson Lloyd | 4th | 1 of 3 | 1 of 3 |
| Rochelle Crossman Family Law | 5th | 3 of 3 | 3 of 3 |
| Wilkinson Rodgers | 6th | 1 of 3 | 1 of 3 |
| Webb Farry | Not ranked | 0 of 3 | 0 of 3 |
| O’Neill Devereux | Not ranked | 0 of 3 | 0 of 3 |
| Klinkert Law | Not ranked | 0 of 3 | 0 of 3 |
| Lucas & Lucas | Not ranked | 0 of 3 | 0 of 3 |
| Craig Paddon Lawyer | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Dunedin law firms

- Asked ChatGPT "Which law firm should I hire in Dunedin, New Zealand?": 1. Whitcombe Law, 2. Downie Stewart Lawyers, 3. Rochelle Crossman Family Law, 4. McMillan & Co
- Asked ChatGPT "What are the best law firms in Dunedin, New Zealand?": 1. Anderson Lloyd, 2. Downie Stewart Lawyers, 3. Whitcombe Law, 4. McMillan & Co, 5. Rochelle Crossman Family Law
- Asked ChatGPT "What's the best law firm in Dunedin, New Zealand for legal advice?": 1. Downie Stewart Lawyers, 2. Wilkinson Rodgers, 3. McMillan & Co, 4. Whitcombe Law, 5. Rochelle Crossman Family Law

Not named in any answer: Webb Farry, O’Neill Devereux, Klinkert Law, Lucas & Lucas and Craig Paddon Lawyer.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Dunedin law firms in September 2026?

- In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches.
- In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.
- In September 2026, O’Neill Devereux lost share of searches among Dunedin law firms in New Zealand, from 13% to 10.9%.

## Month by month

| Month | O’Neill Devereux estimated searches | O’Neill Devereux Share of Search | O’Neill Devereux rank | Whitcombe Law estimated searches | Whitcombe Law Share of Search | Whitcombe Law rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 12.6% | 5 | 170 | 8.3% | 6 |
| Nov 2025 | 320 | 13.3% | 4 | 260 | 10.8% | 6 |
| Dec 2025 | 260 | 13.5% | 4 | 170 | 8.9% | 6 |
| Jan 2026 | 260 | 13.6% | 4 | 210 | 11% | 6 |
| Feb 2026 | 260 | 12.7% | 3 | 210 | 10.3% | 6 |
| Mar 2026 | 390 | 12.6% | 3 | 210 | 6.8% | 6 |
| Apr 2026 | 320 | 14.3% | 4 | 210 | 9.4% | 6 |
| May 2026 | 260 | 9.9% | 5 | 210 | 8% | 6 |
| Jun 2026 | 320 | 12.4% | 5 | 170 | 6.6% | 6 |
| Jul 2026 | 330 | 12% | 5 | 210 | 7.7% | 6 |
| Aug 2026 | 330 | 13% | 4 | 260 | 10.2% | 6 |
| Sep 2026 | 260 | 10.9% | 5 | 260 | 10.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using O’Neill Devereux’s and Whitcombe Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **O’Neill Devereux**: Measured on the search terms “o neill devereux”, “o'neill devereux”, “o’neill devereux”, “o’neill devereux lawyer”, “o’neill devereux solicitors” and “oneill devereux”, summed into one figure.
- **Whitcombe Law**: Measured on the search term “whitcombe law”.

- [O’Neill Devereux profile](/demand/nz/brands/oneill-devereux)
- [Whitcombe Law profile](/demand/nz/brands/whitcombe-law)
- [All Dunedin law firms in New Zealand](/demand/nz/locations/dunedin/law-firms): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is O’Neill Devereux or Whitcombe Law more popular in search?

In September 2026, O’Neill Devereux and Whitcombe Law were level in searches among Dunedin law firms in New Zealand, with an estimated 260 branded searches each, at 10.9% of the total each.

## Cite this page

Brandwave. "O’Neill Devereux vs Whitcombe Law: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oneill-devereux-vs-whitcombe-law

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oneill-devereux-vs-whitcombe-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
