--- title: "One21 Recruitment vs The Staffroom: Which is searched more in New Zealand?" description: "Is One21 Recruitment or The Staffroom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-the-staffroom" publisher: "Brandwave" --- # One21 Recruitment vs The Staffroom: Which is searched more in New Zealand? Is One21 Recruitment or The Staffroom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: One21 Recruitment and The Staffroom - **Competitive set**: Tauranga recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **One21 Recruitment Share of Search**: 2.9% - **The Staffroom Share of Search**: 2.9% ## Is One21 Recruitment or The Staffroom more popular in search? - In September 2026, One21 Recruitment and The Staffroom were level in searches among Tauranga recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: One21 Recruitment took it in May 2026, The Staffroom took it in August 2026. - Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, The Staffroom’s share of searches among Tauranga recruitment agencies in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 20. ## Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, One21 Recruitment appeared in all three answers. The Staffroom did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Jigsaw Staffing | 1st | 3 of 3 | 3 of 3 | | OneStaff | 2nd | 3 of 3 | 3 of 3 | | Tradestaff Tauranga | 3rd | 3 of 3 | 3 of 3 | | One21 Recruitment | 4th | 3 of 3 | 3 of 3 | | Ryan + Alexander | 5th | 2 of 3 | 2 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | The Staffroom | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Tauranga, New Zealand?": 1. Jigsaw Staffing, 2. OneStaff, 3. Ryan + Alexander, 4. Tradestaff Tauranga, 5. One21 Recruitment - Asked ChatGPT "What are the best recruitment agencies in Tauranga, New Zealand?": 1. OneStaff, 2. Tradestaff Tauranga, 3. Jigsaw Staffing, 4. One21 Recruitment, 5. Ryan + Alexander - Asked ChatGPT "What's the best recruitment agency in Tauranga, New Zealand for a new employee?": 1. Jigsaw Staffing, 2. OneStaff, 3. Tradestaff Tauranga, 4. One21 Recruitment Not named in any answer: Hays, Madison Recruitment and The Staffroom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026? - In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, The Staffroom lost share of searches among Tauranga recruitment agencies in New Zealand, from 3.5% to 2.9%. ## Month by month | Month | One21 Recruitment estimated searches | One21 Recruitment Share of Search | One21 Recruitment rank | The Staffroom estimated searches | The Staffroom Share of Search | The Staffroom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 2.7% | 7 | 20 | 2.7% | 8 | | Nov 2025 | 20 | 2.1% | 7 | 20 | 2.1% | 8 | | Dec 2025 | 10 | 1.4% | 8 | 20 | 2.7% | 7 | | Jan 2026 | 10 | 1.2% | 8 | 20 | 2.5% | 7 | | Feb 2026 | 10 | 0.96% | 8 | 40 | 3.8% | 5 | | Mar 2026 | 10 | 1.1% | 8 | 30 | 3.4% | 7 | | Apr 2026 | 20 | 2.2% | 7 | 20 | 2.2% | 8 | | May 2026 | 30 | 2.8% | 6 | 10 | 0.93% | 8 | | Jun 2026 | 30 | 2.9% | 7 | 20 | 1.9% | 8 | | Jul 2026 | 20 | 2.2% | 7 | 20 | 2.2% | 8 | | Aug 2026 | 20 | 2.4% | 8 | 30 | 3.5% | 6 | | Sep 2026 | 20 | 2.9% | 7 | 20 | 2.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using One21 Recruitment’s and The Staffroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **One21 Recruitment**: Measured on the search terms “one21 recruitment” and “one21 recruitment tauranga”, summed into one figure. - **The Staffroom**: Measured on the search terms “the staffroom”, “the staffroom tauranga” and “thestaffroom”, summed into one figure. - [One21 Recruitment profile](/demand/nz/brands/one21-recruitment) - [The Staffroom profile](/demand/nz/brands/the-staffroom) - [All Tauranga recruitment agencies in New Zealand](/demand/nz/locations/tauranga/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is One21 Recruitment or The Staffroom more popular in search? In September 2026, One21 Recruitment and The Staffroom were level in searches among Tauranga recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. ## Cite this page Brandwave. "One21 Recruitment vs The Staffroom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-the-staffroom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-the-staffroom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.