--- title: "One21 Recruitment vs Ryan + Alexander: Which is searched more in New Zealand?" description: "Is One21 Recruitment or Ryan + Alexander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-ryan-alexander" publisher: "Brandwave" --- # One21 Recruitment vs Ryan + Alexander: Which is searched more in New Zealand? Is One21 Recruitment or Ryan + Alexander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: One21 Recruitment and Ryan + Alexander - **Competitive set**: Tauranga recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **One21 Recruitment Share of Search**: 2.9% - **Ryan + Alexander Share of Search**: 5.7% ## Is One21 Recruitment or Ryan + Alexander more popular in search? - In September 2026, Ryan + Alexander had more branded searches than One21 Recruitment among Tauranga recruitment agencies in New Zealand. Ryan + Alexander had about 40 branded searches, while One21 Recruitment had 20. Ryan + Alexander made up 5.7% of all Tauranga recruitment agency searches we track, and One21 Recruitment accounted for 2.9%. - Ryan + Alexander was ahead of One21 Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Ryan + Alexander’s share of searches among Tauranga recruitment agencies in New Zealand moved from 4% to 5.7%, and its estimated monthly branded searches moved from 30 to 40. ## Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, One21 Recruitment appeared in all three answers. Ryan + Alexander was mentioned in two out of three: in two of the three ChatGPT answers. One21 Recruitment was listed before Ryan + Alexander in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Jigsaw Staffing | 1st | 3 of 3 | 3 of 3 | | OneStaff | 2nd | 3 of 3 | 3 of 3 | | Tradestaff Tauranga | 3rd | 3 of 3 | 3 of 3 | | One21 Recruitment | 4th | 3 of 3 | 3 of 3 | | Ryan + Alexander | 5th | 2 of 3 | 2 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | The Staffroom | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Tauranga, New Zealand?": 1. Jigsaw Staffing, 2. OneStaff, 3. Ryan + Alexander, 4. Tradestaff Tauranga, 5. One21 Recruitment - Asked ChatGPT "What are the best recruitment agencies in Tauranga, New Zealand?": 1. OneStaff, 2. Tradestaff Tauranga, 3. Jigsaw Staffing, 4. One21 Recruitment, 5. Ryan + Alexander - Asked ChatGPT "What's the best recruitment agency in Tauranga, New Zealand for a new employee?": 1. Jigsaw Staffing, 2. OneStaff, 3. Tradestaff Tauranga, 4. One21 Recruitment Not named in any answer: Hays, Madison Recruitment and The Staffroom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026? - In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%. ## Month by month | Month | One21 Recruitment estimated searches | One21 Recruitment Share of Search | One21 Recruitment rank | Ryan + Alexander estimated searches | Ryan + Alexander Share of Search | Ryan + Alexander rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 2.7% | 7 | 30 | 4% | 6 | | Nov 2025 | 20 | 2.1% | 7 | 50 | 5.2% | 3 | | Dec 2025 | 10 | 1.4% | 8 | 40 | 5.4% | 4 | | Jan 2026 | 10 | 1.2% | 8 | 80 | 9.9% | 3 | | Feb 2026 | 10 | 0.96% | 8 | 50 | 4.8% | 4 | | Mar 2026 | 10 | 1.1% | 8 | 50 | 5.6% | 4 | | Apr 2026 | 20 | 2.2% | 7 | 60 | 6.7% | 4 | | May 2026 | 30 | 2.8% | 6 | 70 | 6.5% | 4 | | Jun 2026 | 30 | 2.9% | 7 | 70 | 6.7% | 4 | | Jul 2026 | 20 | 2.2% | 7 | 50 | 5.6% | 4 | | Aug 2026 | 20 | 2.4% | 8 | 90 | 10.6% | 4 | | Sep 2026 | 20 | 2.9% | 7 | 40 | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using One21 Recruitment’s and Ryan + Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **One21 Recruitment**: Measured on the search terms “one21 recruitment” and “one21 recruitment tauranga”, summed into one figure. - **Ryan + Alexander**: Measured on the search terms “ryan + alexander”, “ryan alexander recruitment”, “ryan and alexander” and “ryan+alexander”, summed into one figure. - [One21 Recruitment profile](/demand/nz/brands/one21-recruitment) - [Ryan + Alexander profile](/demand/nz/brands/ryan-alexander) - [All Tauranga recruitment agencies in New Zealand](/demand/nz/locations/tauranga/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is One21 Recruitment or Ryan + Alexander more popular in search? In September 2026, Ryan + Alexander had more branded searches than One21 Recruitment among Tauranga recruitment agencies in New Zealand. Ryan + Alexander had about 40 branded searches, while One21 Recruitment had 20. Ryan + Alexander made up 5.7% of all Tauranga recruitment agency searches we track, and One21 Recruitment accounted for 2.9%. ## Cite this page Brandwave. "One21 Recruitment vs Ryan + Alexander: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-ryan-alexander This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/one21-recruitment-vs-ryan-alexander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.