--- title: "One Agency vs Raine & Horne: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, One Agency or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/one-agency-vs-raine-and-horne" publisher: "Brandwave" --- # One Agency vs Raine & Horne: Which is more popular by branded search in New Zealand? Which is more popular in search, One Agency or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: One Agency and Raine & Horne - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **One Agency Share of Search**: 0.45% - **Raine & Horne Share of Search**: 1.3% ## Which is more popular in search, One Agency or Raine & Horne? - In August 2026, Raine & Horne had more branded searches than One Agency among residential real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to One Agency’s 870, and held a 1.3% Share of Search versus One Agency’s 0.45%. - Raine & Horne was ahead of One Agency in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.62% to 0.45%, and its estimated monthly branded searches moved from 1.4K to 870. - Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 3.1K to 2.4K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Raine & Horne fell from 10th to 11th among residential real estate agencies in New Zealand. - Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026. ## Month by month | Month | One Agency estimated searches | One Agency Share of Search | One Agency rank | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 0.62% | 17 | 3.1K | 1.3% | 10 | | Nov 2025 | 1.3K | 0.55% | 18 | 3.1K | 1.4% | 11 | | Dec 2025 | 960 | 0.56% | 16 | 2.3K | 1.3% | 11 | | Jan 2026 | 1.4K | 0.62% | 17 | 3K | 1.4% | 10 | | Feb 2026 | 1.1K | 0.5% | 18 | 3.5K | 1.6% | 10 | | Mar 2026 | 1.2K | 0.49% | 18 | 2.9K | 1.2% | 11 | | Apr 2026 | 920 | 0.45% | 18 | 2.6K | 1.3% | 11 | | May 2026 | 910 | 0.45% | 18 | 3K | 1.5% | 9 | | Jun 2026 | 770 | 0.4% | 18 | 2.6K | 1.3% | 10 | | Jul 2026 | 790 | 0.43% | 18 | 2.5K | 1.4% | 10 | | Aug 2026 | 870 | 0.45% | 18 | 2.4K | 1.3% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using One Agency’s and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **One Agency**: Measured on the search terms “one agency”, “one agency invercargill”, “one agency new zealand”, “one agency nz”, “one agency queenstown”, “one agency real estate”, “oneagency” and “oneagency.nz”, summed into one figure. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure. - [One Agency profile](/demand/nz/brands/one-agency) - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, One Agency or Raine & Horne? In August 2026, Raine & Horne had more branded searches than One Agency among residential real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to One Agency’s 870, and held a 1.3% Share of Search versus One Agency’s 0.45%. ## Cite this page Brandwave. "One Agency vs Raine & Horne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/one-agency-vs-raine-and-horne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/one-agency-vs-raine-and-horne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.