---
title: "On the Spot vs Superette: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, On the Spot or Superette? Compare estimated monthly branded-search demand and Share of Search inside the Convenience store chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/on-the-spot-vs-superette"
publisher: "Brandwave"
---

# On the Spot vs Superette: Which is more popular by branded search in New Zealand?

Which is more popular in search, On the Spot or Superette? Compare estimated monthly branded-search demand and Share of Search inside the Convenience store chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: On the Spot and Superette
- **Competitive set**: Convenience store chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **On the Spot Share of Search**: 0.38%
- **Superette Share of Search**: 3.1%

## Which is more popular in search, On the Spot or Superette?

- In August 2026, Superette had more branded searches than On the Spot among convenience store chains in New Zealand. Superette was estimated to have 2.1K branded searches compared to On the Spot’s 260, and held a 3.1% Share of Search versus On the Spot’s 0.38%.
- Superette was ahead of On the Spot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, On the Spot’s estimated Share of Search among convenience store chains in New Zealand moved from 0.3% to 0.38%, and its estimated monthly branded searches moved from 240 to 260.
- Across the 11 months ending August 2026, Superette’s estimated Share of Search among convenience store chains in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 2.1K.

## How did search popularity change for New Zealand convenience store chains in August 2026?

- In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.

## Month by month

| Month | On the Spot estimated searches | On the Spot Share of Search | On the Spot rank | Superette estimated searches | Superette Share of Search | Superette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 0.3% | 4 | 2.1K | 2.7% | 3 |
| Nov 2025 | 270 | 0.27% | 4 | 3.2K | 3.2% | 3 |
| Dec 2025 | 310 | 0.24% | 4 | 3.9K | 3% | 3 |
| Jan 2026 | 360 | 0.32% | 4 | 2.6K | 2.3% | 3 |
| Feb 2026 | 250 | 0.23% | 4 | 2.6K | 2.4% | 3 |
| Mar 2026 | 380 | 0.36% | 4 | 2.7K | 2.5% | 3 |
| Apr 2026 | 340 | 0.28% | 4 | 2.6K | 2.2% | 3 |
| May 2026 | 230 | 0.29% | 4 | 2.1K | 2.7% | 3 |
| Jun 2026 | 200 | 0.28% | 4 | 1.8K | 2.5% | 3 |
| Jul 2026 | 240 | 0.32% | 4 | 1.8K | 2.4% | 3 |
| Aug 2026 | 260 | 0.38% | 4 | 2.1K | 3.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using On the Spot’s and Superette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **On the Spot**: Measured on the search terms “on the spot dairy”, “on the spot near me” and “on the spot store”, summed into one figure.
- **Superette**: Measured on the search terms “superette dairy”, “superette near me” and “superette store”, summed into one figure.

- [On the Spot profile](/demand/nz/brands/on-the-spot)
- [Superette profile](/demand/nz/brands/superette)
- [All convenience store chains in New Zealand](/demand/nz/categories/nz-convenience-store-chains): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, On the Spot or Superette?

In August 2026, Superette had more branded searches than On the Spot among convenience store chains in New Zealand. Superette was estimated to have 2.1K branded searches compared to On the Spot’s 260, and held a 3.1% Share of Search versus On the Spot’s 0.38%.

## Cite this page

Brandwave. "On the Spot vs Superette: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/on-the-spot-vs-superette

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/on-the-spot-vs-superette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.