--- title: "OMD vs Spark Foundry: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OMD or Spark Foundry? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/omd-new-zealand-vs-spark-foundry" publisher: "Brandwave" --- # OMD vs Spark Foundry: Which is more popular by branded search in New Zealand? Which is more popular in search, OMD or Spark Foundry? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OMD and Spark Foundry - **Competitive set**: media agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **OMD Share of Search**: 20.5% - **Spark Foundry Share of Search**: 4.9% ## Which is more popular in search, OMD or Spark Foundry? - In August 2026, OMD had more branded searches than Spark Foundry among media agencies in New Zealand. OMD was estimated to have 930 branded searches compared to Spark Foundry’s 220, and held a 20.5% Share of Search versus Spark Foundry’s 4.9%. - OMD was ahead of Spark Foundry in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand moved from 23.3% to 20.5%, and its estimated monthly branded searches moved from 1.1K to 930. - Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand moved from 6.5% to 4.9%, and its estimated monthly branded searches moved from 310 to 220. ## How did search popularity change for New Zealand media agencies in August 2026? - In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%. - In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%. - In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%. ## Month by month | Month | OMD estimated searches | OMD Share of Search | OMD rank | Spark Foundry estimated searches | Spark Foundry Share of Search | Spark Foundry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 23.3% | 2 | 310 | 6.5% | 5 | | Nov 2025 | 1.1K | 24.4% | 2 | 320 | 7% | 5 | | Dec 2025 | 610 | 19.9% | 2 | 230 | 7.5% | 6 | | Jan 2026 | 930 | 24.1% | 2 | 240 | 6.2% | 6 | | Feb 2026 | 1.1K | 23% | 2 | 220 | 4.7% | 6 | | Mar 2026 | 1.1K | 20.6% | 2 | 330 | 6.5% | 6 | | Apr 2026 | 750 | 17.4% | 4 | 240 | 5.6% | 6 | | May 2026 | 910 | 20.9% | 2 | 260 | 6% | 6 | | Jun 2026 | 1K | 24.3% | 2 | 270 | 6.4% | 5 | | Jul 2026 | 920 | 21.7% | 2 | 120 | 2.8% | 6 | | Aug 2026 | 930 | 20.5% | 3 | 220 | 4.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OMD’s and Spark Foundry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OMD**: Measured on the search terms “omd agency”, “omd auckland”, “omd christchurch”, “omd company”, “omd group”, “omd media”, “omd new zealand”, “omd nz” and “omd wellington”, summed into one figure. - **Spark Foundry**: Measured on the search terms “spark foundry”, “spark foundry auckland” and “spark foundry nz”, summed into one figure. - [OMD profile](/demand/nz/brands/omd-new-zealand) - [Spark Foundry profile](/demand/nz/brands/spark-foundry) - [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OMD or Spark Foundry? In August 2026, OMD had more branded searches than Spark Foundry among media agencies in New Zealand. OMD was estimated to have 930 branded searches compared to Spark Foundry’s 220, and held a 20.5% Share of Search versus Spark Foundry’s 4.9%. ## Cite this page Brandwave. "OMD vs Spark Foundry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/omd-new-zealand-vs-spark-foundry This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/omd-new-zealand-vs-spark-foundry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.