---
title: "Olivani vs Westgold: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Olivani or Westgold? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/olivani-vs-westgold"
publisher: "Brandwave"
---

# Olivani vs Westgold: Which is more popular by branded search in New Zealand?

Which is more popular in search, Olivani or Westgold? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Olivani and Westgold
- **Competitive set**: Butter brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Olivani Share of Search**: 9.1%
- **Westgold Share of Search**: 9.4%

## Which is more popular in search, Olivani or Westgold?

- In August 2026, Olivani and Westgold were level on Share of Search among butter brands in New Zealand, with an estimated 1.6K branded searches each, at 9.1% and 9.4% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Westgold took it in May 2026, Olivani took it in June 2026, Westgold took it in August 2026.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand moved from 11.2% to 9.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand moved from 6.9% to 9.4%, and its estimated monthly branded searches moved from 970 to 1.6K.

## How did search popularity change for New Zealand butter brands in August 2026?

- In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.
- In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.

## Month by month

| Month | Olivani estimated searches | Olivani Share of Search | Olivani rank | Westgold estimated searches | Westgold Share of Search | Westgold rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 11.2% | 3 | 970 | 6.9% | 4 |
| Nov 2025 | 1.3K | 10.3% | 3 | 750 | 6% | 4 |
| Dec 2025 | 1.2K | 9.2% | 3 | 960 | 7.3% | 4 |
| Jan 2026 | 1.3K | 9.7% | 3 | 890 | 6.6% | 4 |
| Feb 2026 | 1.2K | 9.4% | 3 | 780 | 6.3% | 4 |
| Mar 2026 | 1.7K | 11.1% | 3 | 1.2K | 7.5% | 4 |
| Apr 2026 | 1.7K | 11.9% | 3 | 900 | 6.3% | 4 |
| May 2026 | 1.7K | 9.3% | 4 | 3.4K | 18.7% | 3 |
| Jun 2026 | 1.6K | 10.8% | 3 | 960 | 6.7% | 4 |
| Jul 2026 | 1.6K | 10% | 3 | 1.6K | 9.9% | 4 |
| Aug 2026 | 1.6K | 9.1% | 4 | 1.6K | 9.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Olivani’s and Westgold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Olivani**: Measured on the search terms “olivani”, “olivani avocado spread”, “olivani butter”, “olivani countdown”, “olivani nz” and “olivani spread”, summed into one figure.
- **Westgold**: Measured on the search terms “westgold”, “westgold butter”, “westgold near me”, “westgold nz” and “westgold resources ltd”, summed into one figure.

- [Olivani profile](/demand/nz/brands/olivani)
- [Westgold profile](/demand/nz/brands/westgold)
- [All butter brands in New Zealand](/demand/nz/categories/nz-butter-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Olivani or Westgold?

In August 2026, Olivani and Westgold were level on Share of Search among butter brands in New Zealand, with an estimated 1.6K branded searches each, at 9.1% and 9.4% estimated Share of Search.

## Cite this page

Brandwave. "Olivani vs Westgold: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/olivani-vs-westgold

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/olivani-vs-westgold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.