--- title: "Old Spice vs Rexona: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Old Spice or Rexona? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/old-spice-vs-rexona" publisher: "Brandwave" --- # Old Spice vs Rexona: Which is more popular by branded search in New Zealand? Which is more popular in search, Old Spice or Rexona? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Old Spice and Rexona - **Competitive set**: Deodorant brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Old Spice Share of Search**: 9.4% - **Rexona Share of Search**: 10.7% ## Which is more popular in search, Old Spice or Rexona? - In August 2026, Rexona had more branded searches than Old Spice among deodorant brands in New Zealand. Rexona was estimated to have 3K branded searches compared to Old Spice’s 2.7K, and held a 10.7% Share of Search versus Old Spice’s 9.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Old Spice took it in December 2025, Rexona took it in January 2026. - Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand moved from 7.5% to 9.4%, and its estimated monthly branded searches moved from 1.8K to 2.7K. - Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand moved from 10.5% to 10.7%, and its estimated monthly branded searches moved from 2.5K to 3K. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%. - Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026. ## Month by month | Month | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | Rexona estimated searches | Rexona Share of Search | Rexona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 7.5% | 4 | 2.5K | 10.5% | 3 | | Nov 2025 | 2.1K | 8.5% | 4 | 2.7K | 11% | 3 | | Dec 2025 | 2.4K | 10.3% | 3 | 2.4K | 10% | 4 | | Jan 2026 | 1.6K | 7.5% | 4 | 2.6K | 11.7% | 3 | | Feb 2026 | 1.5K | 7.3% | 4 | 2.4K | 11.7% | 3 | | Mar 2026 | 1.6K | 7.3% | 4 | 2.5K | 11.2% | 3 | | Apr 2026 | 1.7K | 8.2% | 4 | 2.1K | 10.1% | 3 | | May 2026 | 2.1K | 8.5% | 4 | 2.4K | 9.8% | 3 | | Jun 2026 | 2.1K | 8.3% | 4 | 2.6K | 10.2% | 3 | | Jul 2026 | 2.1K | 8.2% | 4 | 2.8K | 10.8% | 3 | | Aug 2026 | 2.7K | 9.4% | 4 | 3K | 10.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Old Spice’s and Rexona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Old Spice**: Measured on the search terms “head and shoulders old spice”, “old spice”, “old spice aftershave”, “old spice antiperspirant”, “old spice cologne”, “old spice deo”, “old spice deo stick”, “old spice fiji”, “old spice near me”, “old spice nz”, “old spice online”, “old spice original”, “old spice perfume”, “old spice swagger”, “oldspice”, “oldspice antiperspirant” and “oldspice com”, summed into one figure. - **Rexona**: Measured on the search terms “deo rexona men”, “rexona”, “rexona body spray”, “rexona clinical protection”, “rexona clinical protection nz”, “rexona com”, “rexona deo roll”, “rexona deo spray”, “rexona deodorant”, “rexona men”, “rexona near me”, “rexona nz” and “rexona rollon”, summed into one figure. - [Old Spice profile](/demand/nz/brands/old-spice) - [Rexona profile](/demand/nz/brands/rexona) - [All deodorant brands in New Zealand](/demand/nz/categories/nz-deodorant-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Old Spice or Rexona? In August 2026, Rexona had more branded searches than Old Spice among deodorant brands in New Zealand. Rexona was estimated to have 3K branded searches compared to Old Spice’s 2.7K, and held a 10.7% Share of Search versus Old Spice’s 9.4%. ## Cite this page Brandwave. "Old Spice vs Rexona: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/old-spice-vs-rexona This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/old-spice-vs-rexona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.