--- title: "Old Man Emu vs Rhino-Rack: Which is searched more in New Zealand?" description: "Is Old Man Emu or Rhino-Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/old-man-emu-vs-rhino-rack" publisher: "Brandwave" --- # Old Man Emu vs Rhino-Rack: Which is searched more in New Zealand? Is Old Man Emu or Rhino-Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Old Man Emu and Rhino-Rack - **Competitive set**: 4x4 accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Old Man Emu Share of Search**: 79.6% - **Rhino-Rack Share of Search**: 2.7% ## Is Old Man Emu or Rhino-Rack more popular in search? - In September 2026, Old Man Emu had more branded searches than Rhino-Rack among 4x4 accessory brands in New Zealand. Old Man Emu had about 33,100 branded searches, while Rhino-Rack had 1,120. Old Man Emu made up 79.6% of all 4x4 accessory brand searches we track, and Rhino-Rack accounted for 2.7%. - Old Man Emu was ahead of Rhino-Rack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Old Man Emu’s share of searches among 4x4 accessory brands in New Zealand moved from 72.6% to 79.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4x4 accessory brands in New Zealand moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 1.4K to 1.1K. ## Top 4x4 accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Old Man Emu and Rhino-Rack were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rhino-Rack was listed before Old Man Emu in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ARB | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ironman 4x4 | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Rhino-Rack | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Old Man Emu | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Thule | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Yakima | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TJM | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 4x4 accessory brands - Asked ChatGPT "Which 4x4 accessory brand should I buy in New Zealand?": 1. ARB, 2. Ironman 4x4, 3. Rhino-Rack, 4. Old Man Emu - Asked ChatGPT "What are the best 4x4 accessory brands in New Zealand?": 1. ARB, 2. Ironman 4x4, 3. Old Man Emu, 4. Rhino-Rack - Asked ChatGPT "What's the best 4x4 accessory brand in New Zealand for a ute or 4x4?": 1. ARB, 2. Ironman 4x4, 3. Rhino-Rack, 4. Old Man Emu - Searched Google, AI Overview "ute accessories nz": 1. ARB Not named in any answer: Thule, Yakima and TJM. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand 4x4 accessory brands in September 2026? - In September 2026, Old Man Emu gained share of searches among 4x4 accessory brands in New Zealand, from 77.8% to 79.6%. - In September 2026, Rhino-Rack rose from 5th to 3rd among 4x4 accessory brands in New Zealand. ## Month by month | Month | Old Man Emu estimated searches | Old Man Emu Share of Search | Old Man Emu rank | Rhino-Rack estimated searches | Rhino-Rack Share of Search | Rhino-Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 72.6% | 1 | 1.4K | 3.7% | 3 | | Nov 2025 | 27.1K | 70.6% | 1 | 1.7K | 4.5% | 3 | | Dec 2025 | 27.1K | 68.9% | 1 | 2K | 5.2% | 3 | | Jan 2026 | 33.1K | 73.1% | 1 | 1.7K | 3.7% | 3 | | Feb 2026 | 27.1K | 73.4% | 1 | 1.4K | 3.8% | 3 | | Mar 2026 | 27.1K | 71.6% | 1 | 1.4K | 3.7% | 3 | | Apr 2026 | 33.1K | 79.1% | 1 | 1.1K | 2.7% | 3 | | May 2026 | 33.1K | 78.9% | 1 | 1.1K | 2.6% | 4 | | Jun 2026 | 27.1K | 74.1% | 1 | 1.1K | 2.9% | 5 | | Jul 2026 | 33.1K | 78.4% | 1 | 1.1K | 2.6% | 4 | | Aug 2026 | 33.1K | 77.8% | 1 | 1.1K | 2.5% | 5 | | Sep 2026 | 33.1K | 79.6% | 1 | 1.1K | 2.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Old Man Emu’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Old Man Emu**: Measured on the search term “old man emu”. - **Rhino-Rack**: Measured on the search terms “rhino rack”, “rhino rack 4x4”, “rhino rack canopy”, “rhino rack platform”, “rhino rack vortex”, “rhinorack” and “rhinorack 4x4”, summed into one figure. - [Old Man Emu profile](/demand/nz/brands/old-man-emu) - [Rhino-Rack profile](/demand/nz/brands/rhino-rack) - [All 4x4 accessory brands in New Zealand](/demand/nz/categories/nz-4x4-accessory-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Old Man Emu or Rhino-Rack more popular in search? In September 2026, Old Man Emu had more branded searches than Rhino-Rack among 4x4 accessory brands in New Zealand. Old Man Emu had about 33,100 branded searches, while Rhino-Rack had 1,120. Old Man Emu made up 79.6% of all 4x4 accessory brand searches we track, and Rhino-Rack accounted for 2.7%. ## Cite this page Brandwave. "Old Man Emu vs Rhino-Rack: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/old-man-emu-vs-rhino-rack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/old-man-emu-vs-rhino-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.