--- title: "Olaplex vs Pureology: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Olaplex or Pureology? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/olaplex-vs-pureology" publisher: "Brandwave" --- # Olaplex vs Pureology: Which is more popular by branded search in New Zealand? Which is more popular in search, Olaplex or Pureology? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Pureology - **Competitive set**: Professional haircare and styling brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Olaplex Share of Search**: 9.8% - **Pureology Share of Search**: 5.1% ## Which is more popular in search, Olaplex or Pureology? - In August 2026, Olaplex had more branded searches than Pureology among professional haircare and styling brands in New Zealand. Olaplex was estimated to have 7K branded searches compared to Pureology’s 3.6K, and held a 9.8% Share of Search versus Pureology’s 5.1%. - Olaplex was ahead of Pureology in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 9.1% to 9.8%, and its estimated monthly branded searches moved from 5.6K to 7K. - Across the 11 months ending August 2026, Pureology’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 4.9% to 5.1%, and its estimated monthly branded searches moved from 3K to 3.6K. ## How did search popularity change for New Zealand professional haircare and styling brands in August 2026? - In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%. - In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Pureology estimated searches | Pureology Share of Search | Pureology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 9.1% | 3 | 3K | 4.9% | 6 | | Nov 2025 | 6.2K | 7.6% | 4 | 3.2K | 3.9% | 6 | | Dec 2025 | 6.8K | 9.6% | 3 | 2.8K | 3.9% | 6 | | Jan 2026 | 6.2K | 10.4% | 3 | 3.3K | 5.6% | 5 | | Feb 2026 | 6.5K | 11% | 3 | 3.3K | 5.5% | 5 | | Mar 2026 | 7K | 10.6% | 3 | 4K | 6% | 5 | | Apr 2026 | 7.2K | 10.8% | 4 | 4K | 5.9% | 5 | | May 2026 | 8.8K | 12.5% | 3 | 4.3K | 6.1% | 6 | | Jun 2026 | 9.7K | 12.9% | 3 | 4K | 5.4% | 6 | | Jul 2026 | 8.6K | 11% | 4 | 4.4K | 5.7% | 6 | | Aug 2026 | 7K | 9.8% | 4 | 3.6K | 5.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search terms “olaplex”, “olaplex 3 hair perfector”, “olaplex bonding oil”, “olaplex conditioner”, “olaplex hair”, “olaplex hair oil”, “olaplex hair treatment”, “olaplex n 7 bonding oil”, “olaplex n3 hair perfector”, “olaplex no 3 hair perfector”, “olaplex no 6 bond smoother”, “olaplex no 7 bonding oil”, “olaplex no 9 bond protector nourishing hair serum”, “olaplex number 3 hair perfector”, “olaplex nz”, “olaplex oil”, “olaplex shampoo” and “olaplex treatment”, summed into one figure. - **Pureology**: Measured on the search terms “pureology”, “pureology color fanatic”, “pureology color fanatic multi tasking leave in spray”, “pureology colour fanatic”, “pureology conditioner”, “pureology cure shampoo”, “pureology hydrate conditioner”, “pureology hydrate shampoo”, “pureology hydrate shampoo & conditioner”, “pureology hydrate shampoo and conditioner”, “pureology leave in conditioner”, “pureology leave in treatment”, “pureology nanoworks gold shampoo”, “pureology nz”, “pureology shampoo”, “pureology shampoo and conditioner” and “pureology shampoo conditioner”, summed into one figure. - [Olaplex profile](/demand/nz/brands/olaplex) - [Pureology profile](/demand/nz/brands/pureology) - [All professional haircare and styling brands in New Zealand](/demand/nz/categories/nz-professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Olaplex or Pureology? In August 2026, Olaplex had more branded searches than Pureology among professional haircare and styling brands in New Zealand. Olaplex was estimated to have 7K branded searches compared to Pureology’s 3.6K, and held a 9.8% Share of Search versus Pureology’s 5.1%. ## Cite this page Brandwave. "Olaplex vs Pureology: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/olaplex-vs-pureology This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/olaplex-vs-pureology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.