--- title: "Olaplex vs Pantene: Which is searched more in New Zealand?" description: "Is Olaplex or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/olaplex-vs-pantene" publisher: "Brandwave" --- # Olaplex vs Pantene: Which is searched more in New Zealand? Is Olaplex or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Pantene - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Olaplex Share of Search**: 10.1% - **Pantene Share of Search**: 9% ## Is Olaplex or Pantene more popular in search? - In September 2026, Olaplex had more branded searches than Pantene among shampoo and haircare brands in New Zealand. Olaplex had about 4,720 branded searches, while Pantene had 4,230. Olaplex made up 10.1% of all shampoo and haircare brand searches we track, and Pantene accounted for 9%. - The lead changed hands 2 times in the 12 months ending September 2026: Pantene took it in August 2026, Olaplex took it in September 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and haircare brands in New Zealand moved from 10.8% to 10.1%, and its estimated monthly branded searches moved from 3.9K to 4.7K. - Across the 12 months ending September 2026, Pantene’s share of searches among shampoo and haircare brands in New Zealand moved from 7.6% to 9%, and its estimated monthly branded searches moved from 2.7K to 4.2K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pantene was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Olaplex and Pantene were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches. - In September 2026, Redken overtook Pantene and L'Oréal Paris Elvive to rank 4th among shampoo and haircare brands in New Zealand, with 9.4% of the searches. - Estimated monthly branded searches for Pantene in New Zealand rose 55.5% over 12 measured months, from 2.7K to 4.2K in September 2026. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Pantene estimated searches | Pantene Share of Search | Pantene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 10.8% | 3 | 2.7K | 7.6% | 6 | | Nov 2025 | 4.1K | 9.7% | 4 | 2.7K | 6.6% | 7 | | Dec 2025 | 4.7K | 11.7% | 2 | 2.8K | 6.9% | 6 | | Jan 2026 | 3.9K | 9.5% | 3 | 3.8K | 9.2% | 4 | | Feb 2026 | 3.9K | 10.2% | 3 | 3K | 7.8% | 6 | | Mar 2026 | 4K | 9.8% | 4 | 3.2K | 7.9% | 6 | | Apr 2026 | 3.9K | 9.6% | 4 | 3.4K | 8.4% | 6 | | May 2026 | 3.9K | 9.6% | 3 | 3.1K | 7.6% | 6 | | Jun 2026 | 4.1K | 9.7% | 4 | 2.9K | 6.8% | 6 | | Jul 2026 | 3.9K | 8.4% | 5 | 3.6K | 7.8% | 6 | | Aug 2026 | 4K | 8.3% | 6 | 4.4K | 9% | 3 | | Sep 2026 | 4.7K | 10.1% | 3 | 4.2K | 9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search terms “olaplex”, “olaplex bonding oil”, “olaplex conditioner”, “olaplex hair”, “olaplex hair oil”, “olaplex hair treatment”, “olaplex oil”, “olaplex shampoo” and “olaplex treatment”, summed into one figure. - **Pantene**: Measured on the search terms “hair oil pantene”, “pantene”, “pantene clarifying shampoo”, “pantene conditioner”, “pantene hair”, “pantene miracle”, “pantene miracle rescue”, “pantene shampoo”, “pantene volume” and “pantene volume shampoo”, summed into one figure. - [Olaplex profile](/demand/nz/brands/olaplex) - [Pantene profile](/demand/nz/brands/pantene) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olaplex or Pantene more popular in search? In September 2026, Olaplex had more branded searches than Pantene among shampoo and haircare brands in New Zealand. Olaplex had about 4,720 branded searches, while Pantene had 4,230. Olaplex made up 10.1% of all shampoo and haircare brand searches we track, and Pantene accounted for 9%. ## Cite this page Brandwave. "Olaplex vs Pantene: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/olaplex-vs-pantene This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/olaplex-vs-pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.