--- title: "Ōkurukuru vs Social Kitchen: Which is more popular in New Zealand?" description: "Is Ōkurukuru or Social Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/okurukuru-vs-social-kitchen" publisher: "Brandwave" --- # Ōkurukuru vs Social Kitchen: Which is more popular in New Zealand? Is Ōkurukuru or Social Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ōkurukuru and Social Kitchen - **Competitive set**: New Plymouth destination restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Ōkurukuru Share of Search**: 12.6% - **Social Kitchen Share of Search**: 39.1% ## Is Ōkurukuru or Social Kitchen more popular in search? - In October 2026, Social Kitchen had more branded searches than Ōkurukuru among New Plymouth destination restaurants in New Zealand. Social Kitchen had about 3,230 branded searches, while Ōkurukuru had 1,040. Social Kitchen made up 39.1% of all New Plymouth destination restaurant searches we track, and Ōkurukuru accounted for 12.6%. - Social Kitchen was ahead of Ōkurukuru in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand moved from 14.7% to 12.6%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending October 2026, Social Kitchen’s share of searches among New Plymouth destination restaurants in New Zealand moved from 44.1% to 39.1%, and its estimated monthly branded searches moved from 3.9K to 3.2K. ## Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, both Ōkurukuru and Social Kitchen showed up in all three answers. Social Kitchen was listed before Ōkurukuru in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Social Kitchen | 1st | 3 of 3 | 3 of 3 | | Table Restaurant & Lobby | 2nd | 2 of 3 | 2 of 3 | | Ōkurukuru | 3rd | 3 of 3 | 3 of 3 | | Gusto | 4th | 1 of 3 | 1 of 3 | | Arborio | 5th | 1 of 3 | 1 of 3 | | Monica's Eatery | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Ōkurukuru - Asked ChatGPT "What are the best destination restaurants in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru, 4. Gusto, 5. Arborio - Asked ChatGPT "What's the best destination restaurant in New Plymouth, New Zealand for a meal out?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru Not named in any answer: Monica's Eatery. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026? - In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%. - Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026. ## How has branded search for Ōkurukuru and Social Kitchen changed in New Zealand over the last 12 months? | Month | Ōkurukuru estimated searches | Ōkurukuru Share of Search | Ōkurukuru rank | Social Kitchen estimated searches | Social Kitchen Share of Search | Social Kitchen rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 14.7% | 3 | 3.9K | 44.1% | 1 | | Dec 2025 | 1.5K | 13.4% | 3 | 4.7K | 43.2% | 1 | | Jan 2026 | 1.6K | 14.2% | 3 | 5K | 44.5% | 1 | | Feb 2026 | 1.3K | 15.2% | 3 | 3.9K | 45.8% | 1 | | Mar 2026 | 1.2K | 14.5% | 3 | 3.9K | 47.7% | 1 | | Apr 2026 | 1.2K | 13.9% | 3 | 4K | 46.3% | 1 | | May 2026 | 960 | 13% | 4 | 3.3K | 44.8% | 1 | | Jun 2026 | 870 | 14.6% | 3 | 2.7K | 45.8% | 1 | | Jul 2026 | 800 | 9.2% | 5 | 4K | 45.8% | 1 | | Aug 2026 | 710 | 10.5% | 5 | 2.7K | 39.6% | 1 | | Sep 2026 | 960 | 12.3% | 4 | 3.2K | 40.7% | 1 | | Oct 2026 | 1K | 12.6% | 4 | 3.2K | 39.1% | 1 | ## How are Ōkurukuru’s and Social Kitchen’s branded searches counted? Brandwave collects information about searches that people make online using Ōkurukuru’s and Social Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ōkurukuru**: Measured on the search terms “okurukuru” and “okurukuru winery”, summed into one figure. - **Social Kitchen**: Measured on the search terms “social kitchen”, “social kitchen menu” and “social kitchen taranaki”, summed into one figure. - [Ōkurukuru profile](/demand/nz/brands/okurukuru) - [Social Kitchen profile](/demand/nz/brands/social-kitchen) - [All New Plymouth destination restaurants in New Zealand](/demand/nz/locations/new-plymouth/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ōkurukuru or Social Kitchen more popular in search? In October 2026, Social Kitchen had more branded searches than Ōkurukuru among New Plymouth destination restaurants in New Zealand. Social Kitchen had about 3,230 branded searches, while Ōkurukuru had 1,040. Social Kitchen made up 39.1% of all New Plymouth destination restaurant searches we track, and Ōkurukuru accounted for 12.6%. ## Cite this page Brandwave. "Ōkurukuru vs Social Kitchen: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/okurukuru-vs-social-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okurukuru-vs-social-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.