--- title: "Okuma vs Shimano: Which is searched more in New Zealand?" description: "Is Okuma or Shimano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spinning reels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/okuma-vs-shimano" publisher: "Brandwave" --- # Okuma vs Shimano: Which is searched more in New Zealand? Is Okuma or Shimano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spinning reels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okuma and Shimano - **Competitive set**: Spinning reels brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Okuma Share of Search**: 27.4% - **Shimano Share of Search**: 5.9% ## Is Okuma or Shimano more popular in search? - In September 2026, Okuma had more branded searches than Shimano among spinning reels brands in New Zealand. Okuma had about 650 branded searches, while Shimano had 140. Okuma made up 27.4% of all spinning reels brand searches we track, and Shimano accounted for 5.9%. - Okuma was ahead of Shimano in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand moved from 35% to 27.4%, and its estimated monthly branded searches moved from 1K to 650. - Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand moved from 3.7% to 5.9%, and its estimated monthly branded searches moved from 110 to 140. ## Top spinning reels brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shimano was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Okuma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shimano was listed before Okuma in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Daiwa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Penn | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Okuma | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about spinning reels brands - Asked ChatGPT "Which spinning reels brand should I buy in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What are the best spinning reels brands in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What's the best spinning reels brand in New Zealand for fishing from shore?": 1. Shimano, 2. Daiwa, 3. Penn - Searched Google, AI Overview "saltwater spinning reel": 1. Penn, 2. Shimano, 3. Daiwa - Searched Google, AI Overview "light spinning reel": 1. Daiwa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spinning reels brands in September 2026? - In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%. - In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%. ## Month by month | Month | Okuma estimated searches | Okuma Share of Search | Okuma rank | Shimano estimated searches | Shimano Share of Search | Shimano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 35% | 2 | 110 | 3.7% | 3 | | Nov 2025 | 1.1K | 31.4% | 2 | 140 | 3.9% | 3 | | Dec 2025 | 1.2K | 30.2% | 2 | 140 | 3.4% | 3 | | Jan 2026 | 1.4K | 31.7% | 2 | 170 | 3.8% | 3 | | Feb 2026 | 1.1K | 31.8% | 2 | 140 | 4.1% | 3 | | Mar 2026 | 860 | 29.2% | 2 | 110 | 3.7% | 3 | | Apr 2026 | 720 | 28.5% | 2 | 110 | 4.3% | 3 | | May 2026 | 770 | 30% | 2 | 110 | 4.3% | 3 | | Jun 2026 | 610 | 26.3% | 2 | 90 | 3.9% | 3 | | Jul 2026 | 640 | 29.6% | 2 | 70 | 3.2% | 3 | | Aug 2026 | 640 | 27.9% | 2 | 90 | 3.9% | 3 | | Sep 2026 | 650 | 27.4% | 2 | 140 | 5.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Okuma’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okuma**: Measured on the search terms “okuma”, “okuma azaki”, “okuma ceymar”, “okuma cortez”, “okuma makaira”, “okuma nano matrix”, “okuma revenger”, “okuma revenger 80”, “okuma revenger pro”, “okuma tesoro” and “okuma tournament concept”, summed into one figure. - **Shimano**: Measured on the search term “shimano shoes”. - [Okuma profile](/demand/nz/brands/okuma) - [Shimano profile](/demand/nz/brands/shimano) - [All spinning reels brands in New Zealand](/demand/nz/categories/nz-spinning-reels-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okuma or Shimano more popular in search? In September 2026, Okuma had more branded searches than Shimano among spinning reels brands in New Zealand. Okuma had about 650 branded searches, while Shimano had 140. Okuma made up 27.4% of all spinning reels brand searches we track, and Shimano accounted for 5.9%. ## Cite this page Brandwave. "Okuma vs Shimano: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/okuma-vs-shimano This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okuma-vs-shimano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.