---
title: "Okta vs WorkOS: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Okta or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/okta-vs-workos"
publisher: "Brandwave"
---

# Okta vs WorkOS: Which is more popular by branded search in New Zealand?

Which is more popular in search, Okta or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okta and WorkOS
- **Competitive set**: Authentication platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Okta Share of Search**: 66.3%
- **WorkOS Share of Search**: 10.6%

## Which is more popular in search, Okta or WorkOS?

- In August 2026, Okta had more branded searches than WorkOS among authentication platforms in New Zealand. Okta was estimated to have 1.8K branded searches compared to WorkOS’s 290, and held a 66.3% Share of Search versus WorkOS’s 10.6%.
- Okta was ahead of WorkOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand moved from 70.7% to 66.3%, and its estimated monthly branded searches moved from 2.3K to 1.8K.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand moved from 6.2% to 10.6%, and its estimated monthly branded searches moved from 200 to 290.

## How did search popularity change for New Zealand authentication platforms in August 2026?

- In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
- In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.

## Month by month

| Month | Okta estimated searches | Okta Share of Search | Okta rank | WorkOS estimated searches | WorkOS Share of Search | WorkOS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 70.7% | 1 | 200 | 6.2% | 3 |
| Nov 2025 | 2.1K | 69.4% | 1 | 160 | 5.3% | 3 |
| Dec 2025 | 1.7K | 68% | 1 | 160 | 6.5% | 3 |
| Jan 2026 | 2K | 68.8% | 1 | 170 | 5.8% | 3 |
| Feb 2026 | 1.7K | 65.9% | 1 | 150 | 5.7% | 3 |
| Mar 2026 | 2.5K | 69.6% | 1 | 210 | 5.8% | 3 |
| Apr 2026 | 2K | 67.4% | 1 | 190 | 6.3% | 3 |
| May 2026 | 1.9K | 61.2% | 1 | 290 | 9.4% | 3 |
| Jun 2026 | 2.1K | 67.4% | 1 | 270 | 8.6% | 3 |
| Jul 2026 | 2.5K | 74% | 1 | 240 | 7.1% | 3 |
| Aug 2026 | 1.8K | 66.3% | 1 | 290 | 10.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okta’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okta**: Measured on the search terms “lineage okta”, “okta”, “okta com”, “okta identity”, “okta near me”, “okta nz”, “okta online”, “okta sso”, “okta verify” and “okta what is”, summed into one figure.
- **WorkOS**: Measured on the search terms “workos”, “workos authentication”, “workos com” and “workos sso”, summed into one figure.

- [Okta profile](/demand/nz/brands/okta)
- [WorkOS profile](/demand/nz/brands/workos)
- [All authentication platforms in New Zealand](/demand/nz/categories/nz-authentication-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okta or WorkOS?

In August 2026, Okta had more branded searches than WorkOS among authentication platforms in New Zealand. Okta was estimated to have 1.8K branded searches compared to WorkOS’s 290, and held a 66.3% Share of Search versus WorkOS’s 10.6%.

## Cite this page

Brandwave. "Okta vs WorkOS: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/okta-vs-workos

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okta-vs-workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.