--- title: "Okta vs Stytch: Which is more popular in New Zealand?" description: "Is Okta or Stytch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/okta-vs-stytch" publisher: "Brandwave" --- # Okta vs Stytch: Which is more popular in New Zealand? Is Okta or Stytch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okta and Stytch - **Competitive set**: Authentication platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Okta Share of Search**: 47.8% - **Stytch Share of Search**: 0.3% ## Is Okta or Stytch more popular in search? - In October 2026, Okta had more branded searches than Stytch among authentication platforms in New Zealand. Okta had about 1,610 branded searches, while Stytch had 10. Okta made up 47.8% of all authentication platform searches we track, and Stytch accounted for 0.3%. - Okta was ahead of Stytch in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Okta’s share of searches among authentication platforms in New Zealand moved from 54.6% to 47.8%, and its estimated monthly branded searches moved from 2K to 1.6K. - Across the 12 months ending October 2026, Stytch’s share of searches among authentication platforms in New Zealand moved from 0.82% to 0.3%, and its estimated monthly branded searches moved from 30 to 10. ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Okta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stytch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auth0 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Entra ID | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Cognito | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Clerk | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Microsoft Entra External ID | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Firebase | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | WorkOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stytch | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Amazon Cognito, 4. Microsoft Entra External ID - Asked ChatGPT "What are the best authentication platforms in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Okta, 4. Amazon Cognito, 5. Firebase, 6. Microsoft Entra External ID - Asked ChatGPT "What's the best authentication platform in New Zealand for login for apps?": 1. Clerk, 2. Auth0, 3. Amazon Cognito - Searched Google, AI Overview "authentication platform": 1. Stytch - Searched Google, AI Overview "identity platform": 1. Microsoft Entra ID Not named in any answer: WorkOS and Frontegg. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand authentication platforms in October 2026? - In October 2026, Okta gained share of searches among authentication platforms in New Zealand, from 43.4% to 47.8%. - In October 2026, Stytch fell from 9th to 10th among authentication platforms in New Zealand. ## How has branded search for Okta and Stytch changed in New Zealand over the last 12 months? | Month | Okta estimated searches | Okta Share of Search | Okta rank | Stytch estimated searches | Stytch Share of Search | Stytch rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2K | 54.6% | 1 | 30 | 0.82% | 9 | | Dec 2025 | 1.6K | 55% | 1 | 20 | 0.69% | 9 | | Jan 2026 | 1.9K | 55.9% | 1 | 20 | 0.58% | 9 | | Feb 2026 | 1.7K | 50% | 1 | 10 | 0.3% | 10 | | Mar 2026 | 2.4K | 54.5% | 1 | 20 | 0.45% | 9 | | Apr 2026 | 2K | 54.3% | 1 | 10 | 0.28% | 10 | | May 2026 | 1.8K | 46.4% | 1 | 10 | 0.26% | 10 | | Jun 2026 | 2K | 49.6% | 1 | 20 | 0.49% | 9 | | Jul 2026 | 2.4K | 56.4% | 1 | 20 | 0.47% | 9 | | Aug 2026 | 1.7K | 47% | 1 | 40 | 1.1% | 8 | | Sep 2026 | 1.5K | 43.4% | 1 | 20 | 0.59% | 9 | | Oct 2026 | 1.6K | 47.8% | 1 | 10 | 0.3% | 10 | ## How are Okta’s and Stytch’s branded searches counted? Brandwave collects information about searches that people make online using Okta’s and Stytch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okta**: Measured on the search terms “lineage okta”, “okta”, “okta identity”, “okta sso” and “okta verify”, summed into one figure. - **Stytch**: Measured on the search terms “stytch” and “stytch authentication”, summed into one figure. - [Okta profile](/demand/nz/brands/okta) - [Stytch profile](/demand/nz/brands/stytch) - [All authentication platforms in New Zealand](/demand/nz/categories/nz-authentication-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okta or Stytch more popular in search? In October 2026, Okta had more branded searches than Stytch among authentication platforms in New Zealand. Okta had about 1,610 branded searches, while Stytch had 10. Okta made up 47.8% of all authentication platform searches we track, and Stytch accounted for 0.3%. ## Cite this page Brandwave. "Okta vs Stytch: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/okta-vs-stytch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okta-vs-stytch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.